Hospitality Industry Update 2025 Q3/Q4 - Nov. 13 - Dorint Resort & Spa Locarno/Riazzino
📊 Tourist season in Ticino: how did it go?
Gabriels Viskars - HBenchmark
The new appointment with theHospitality Industry Update offers a clear look at the trend of the tourist season in Ticino, with an analysis based on an increasingly representative sample of the area's accommodation facilities. Compared to the last meeting, in fact, the Ticino panel has grown by nearly 20 facilities, allowing for an even more accurate reading of market dynamics.
A season (May-October 2025) exceeding expectations
Comparison of the data shows a decidedly positive picture: the 2025 season is not only better than 2024, but in several cases even exceeds 2023 levels, albeit with slightly less intensity.
Particularly notable is the performance of 4-star hotels, which record the most pronounced percentage increase in RevPAR among all the categories analyzed.
Demand behavior: the "last minute" effect is growing
The analysis confirms a well-established trend: the decision to book increasingly shifts to the last minute. For many months of the observed period, occupancy increases on average by at least 18 percentage points between the beginning and end of the month, while ADR tends to decline as we approach the date of stay.
This behavior confirms the need for facilities to have dynamic pricing strategies and more flexible availability management.
Future prospects: mixed signals
Looking ahead to the coming months, the scenario appears less defined. At the moment, future demand shows a slight lag in terms of occupancy, while rates remain slightly higher than in the same period last year.
The result is that, on a like-for-like basis, facilities are generating slightly higher revenues, albeit against a backdrop of uncertainty as to whether the coming months will actually close.
If you would like to learn more about H-Benchmark data, or if you are not yet connected to the platform, please contact:
Gabriels Viskars
In the Age of AI: Ten macrotrends that are rewriting business
Simone Puorto - Travel Singularity, Elegy
We are at the beginning of a new era. An era in which emerging technologies, from artificial intelligence to Web3, are no longer just the stuff of visionaries, but concrete forces redefining the boundaries of the possible. In this rapidly changing scenario, the hospitality industry is not a spectator, but a silent player in a cultural and operational revolution.
During his talk, Simone Puorto, technophilosopher, author and international consultant, outlined with disarming clarity the main vectors of change that are shaping the present (not the future) of our industry. More than a list of trends, his is a call to awareness: understanding the weak signals today so as not to find ourselves marginal tomorrow.
From the rise of agentic intelligences to the transformation of the human being into an element of luxury, via the end of traditional research and the emergence of a new aesthetic of hospitality, each point touches a deep dimension of our doing business. It is not a matter of chasing innovation, but of inhabiting it with lucidity, critical sense and vision.
Lighting, digital access, and personalization are redefining the hotel experience. Light, often overlooked, is one of the most influential factors affecting emotions, comfort, and design perception: complex scenarios and too many switches generate frustration, while simple solutions. Master offs, night paths, and intuitive presets truly enhance the stay.
On the access front, technology points to "bring your own device": smartphones and smartwatches become keys, avoiding unnecessary apps and reducing friction. Biometric solutions already exist, but they remain ethically and regulatory sensitive.
The real challenge, however, is to integrate technologies with operations: pre-stay personalization, systems that link front office and housekeeping, error management as a shared process. Too often, hotels use only a fraction of purchased software or change systems before really taking advantage of them.
In the end, what makes the difference is Human as Luxury": ensuring basics, freeing up staff time and enhancing the relationship. Technology is a means, not the end.
Simone Puorto: Consultant, keynote speaker, lecturer, writer (Travel Singularity, Elegy)
Carlo Fontana: Hotel GM and Hoxell Founder (LUGANODANTE Boutique & Lifestyle Hotel, Hoxell)
Fabio Lo Curto: Head of Hospitality & Residential Switzerland (Salto Wecosystem)
Vincenzo di Napoli: Business Developer of BU Hospitality for Europe & Africa (Lutron)
What we do
We support hospitality facilities, DMOs and real estate operators in digital transformation and strategic choices, with the aim of improving their competitiveness and enhancing the value of their investments. We apply an approach of revenue marketing that integrates marketing, distribution and revenue management and foster sustainable revenue growth aligned with business objectives.
Some of the activities we offer:
Conversion-oriented digital campaigns
Multilingual marketing newsletter
Google Ads & Metasearch (CPC)
Social Media Management
Web sites for small and medium-sized facilities
Coordinated image and optimization of online presence
Setting rates and dynamic pricing strategies
Management of inventory and allotment across different channels
Yield management to maximize employment and ADRs
Hotel technology
Our technology consulting supports our clients in optimizing operations: process automation, online sales and distribution, dynamic price management, guest communication, and review management. We accompany in choosing the most effective solutions, ensuring integration between systems for modern and efficient hospitality.
We are a direct reseller of the following technologies:
