Portfolio

Coaching - Revenue Management and Online Distribution

Hotel Pestalozzi Lugano

During the coaching, management was supported during the drafting and implementation of the online revenue management and distribution strategy, analyzing the market and studying the best online sales channels where to be present.
In addition, a timely analysis of the distribution map or and technology was done to propose optimization solutions at the systems level (PMS, Channel Manager, Booking Engine and RMS).

International au Lac Historic Lakeside Hotel

Starting from the study of room inventory and competition, a dynamic pricing strategy was created to best adapt to the pressure is market during different seasonality.

Coaching - Digital Marketing

Parco San Marco Hotels & Beach Resort

Supporting the marketing department at the strategic level in the following areas:

  • Web analysis and reporting and website optimization

  • Digital marketing campaigns (Google Ads Brand Protection, Metasearch)

  • CRM and Email Marketing Optimization

  • Customer Journey

Website (Easy Hotel CMS)

Hotel Delfino Lugano and Hotel la Meridiana Lake & Spa (Ascona)

Considering the market positioning, the USPs of the facilities (Unique Selling Proposition), the target audience, and industry best practices, the following activities were implemented: tree creation, usability study, draft graphics, site development with Easyhotel CMS, photo, video and text content creation, SEO.

Real Estate

Polipark Riazzino

Feasibility study to best define the idea of the hotel project within the Riazzino Polipark with planned opening in April 2024:

  • Market Analysis

  • Identifying positioning and differentiation

  • Creating a hotel concept that reflects the expectations of target customers

  • Identification of non-hotel services

  • Proposed distribution of spaces within the 'infrastructure.

  • Forecast and realistic operating budget

DMO Project Management

Staygenerous.ch

Coordination of activities to create the Staygenerous.ch. Platform for the Albergo Diffuso del Monte Generoso (ADMG) project:

  • Online image

  • Online sales and distribution

  • Digital Marketing

  • Revenue Management

Positioning and Concept Studies

Conca Bella Boutique Hotel & Wine Experience

From the earliest stages of analysis, we led the transformation of the Conca Bella in Vacallo into the first Wine Hotel in Ticino.
Taking advantage of the long tradition and culture of wine and food, it was decided to renovate the hotel, from the rooms to the common spaces, while maintaining one common thread: wine.
Leveraging the hotel's network, 112k was raised with a Crowdfunding campaign to support the financial investment.

Charming Hotel al Torchio

The analysis conducted provided managers with the tools needed to open the hotel by positioning themselves correctly on online portals and using the technological means best suited to a facility of this size and characteristics.

Branding

Collinetta Hotel & Restaurant

Revisiting the branding of the Collinetta hotel in Ascona:

  • New Hotel Logo

  • New online coordinated image

  • Brand Book

Automation and Smart Hospitality

6532 Smart Hotel Castione

At the request of the property, we performed the analysis to identify the best "tech stack" for the 6532 Smart Hotel in Castione, Ticino, Switzerland.

After identifying the technological architecture, we implemented all systems and their respective integrations to start a fully automated facility. Through the Smartphone, guests can manage their entire customer journey from booking to room access, from payment to check-out.

- The First Design Smart Hotel in Ticino

Technology

Bigatt Hotels (Lugano)

For the opening of the Bigatt Hotel in Lugano Paradiso, we were commissioned to study the best technology solutions for hotel management, sales and online distribution:

  • PMS

  • Channel Manager

  • Booking Engine

  • CRO

  • Digital Guest Journey

Professional Education

Executive Diploma in Hospitality
Director of E-Commerce

Organizing, managing admissions and teaching the Executive Diploma in Hospitality Director of E-Commerce continuing education course in cooperation with Hotel & Gastro Union.
During the continuing education course lasting a total of 16 days, participants learn how to position and sell an accommodation facility and its services online, with the goal of increasing revenue in the long run.

Next Generation Hospitality

Teaching some modules within the for Next Generation Hospitality training course. The innovative training promoted by Ticino Turismo with the support of the Economic Development Office of the DFE, in partnership with SUPSI and SHS Academy. 

Following the successful example of futour.net (2012-2015) and the Pop-up Academy Ticino (2019-2021), Next generation hospitality presents a unique cycle of studies where you will have the opportunity to take advantage of integrated education in a university of applied sciences system: