ITB Berlin 2024 - The Ultimate Guide for Independent Hotels
The ITB Berlin Fair has positioned itself as one of the most significant global events in the tourism industry, serving as a key meeting point for professionals for more than 50 years. Here, tourism experts of various levels gather to share ideas, form strategic partnerships and discuss the latest trends and innovations in travel and hospitality.
This guide is designed specifically for independent hotels who wish to explore the latest technological innovations in the hotel industry and plan to attend ITB Berlin on March 5, 6 and 7, 2024.
From the wide range of technology companies in attendance, we have selected those that we believe are most relevant and promising for the future of hospitality. Our selection is based on a carefully chosen set of criteria, drawing from a variety of reliable sources and expert considerations, to ensure that we offer a comprehensive overview of the most exciting and innovative opportunities available at the event:
Hotel Tech Report's 2024 rankings (HotelTechAwards 2024);
partners in the SHS network of consultants, of which we are a member (SHS Key Partners);
our decades of experience in the travel technology world.
The halls considered are those related to Travel Tech: 5.1, 6.1, 7.1c, 8.1, 9 and 10.1. A map of the pavilions can be found at the following link: https://www.itb.com/en/itb-berlin-for-visitors/gel%C3%A4ndeplan/.
Below we present the selected exhibitors, organized according to the indicated categories.
PMS (PROPERTY MANAGEMENT SYSTEM)
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PMS
HotelFriend AG, a German software development company based in Berlin and founded in 2017, aims to offer an all-in-one cloud solution for hotel operations. This platform enables integrated online hotel business management, simplifying the process through a single software provider instead of several.Hall 7.1c | 104
https://www.itb.com/en/itb-berlin-for-visitors/exhibitor-list/#/detail/hotelfriend-ag--1020192 -
https://hoteltechreport.com/operations/hotel-management-software/cloudbeds-hms
PMS All in oneCloudbeds offers a platform that transforms hospitality by streamlining operations, enhancing reservations and revenue, and facilitating unforgettable guest experiences in facilities of all sizes and types globally. The award-winning Cloudbeds Hospitality Platform seamlessly integrates solutions for front desk management, revenue optimization, distribution, guest acquisition and engagement within a cohesive system enhanced by a marketplace of external integrations. Cloudbeds was awarded Best PMS and Best Hotel Management System by Hotel Tech Report in 2022 and included in Deloitte's Technology Fast 500 in 2021.
Hall 8.1 | 129
https://www.itb.com/en/itb-berlin-for-visitors/exhibitor-list/#/detail/cloudbeds--1012032 -
https://hoteltechreport.com/operations/hotel-management-software/roomraccoon-hms
All-in-one PMS
RoomRaccoon represents a premier all-in-one hotel management system relied upon by thousands of independent properties worldwide. Through RoomRaccoon, you have access to a complete property management, channel manager, reservation engine and payment solution integrated into a single platform. In addition, RoomRaccoon provides a wide range of fully integrated tools to fill any operational gaps in the hotel, eliminating the need to integrate complex external systems.Hall 8.1 | 131
https://www.itb.com/en/itb-berlin-for-visitors/exhibitor-list/#/detail/roomraccoon--1034960 -
https://hoteltechreport.com/operations/property-management-systems/mews
PMS
Mews stands out as a leading platform for contemporary hospitality. Serving more than 5,000 customers spread across more than 85 countries, Mews Hospitality Cloud is designed to streamline the operations of modern hoteliers, revolutionize the guest experience and increase the profitability of operations. Its users include prominent names such as Accor, Generator-Freehand, The Strawberry Group, The Social Hub, Life House and Airelles. Mews has been recognized as the Best PMS in 2024 and included among the Best Places to Work in Hotel Technology in the years 2021, 2022, and 2024 by Hotel Tech Report, as well as being voted the World's Best Hotel PMS Provider in 2023 and Best Independent Hotel PMS Provider in 2022 and 2023 by the World Travel Tech Awards. The company has operations in Europe, the United States, and Australia.Hall 8.1 | 133
https://www.itb.com/en/itb-berlin-for-visitors/exhibitor-list/#/detail/mews--1027305 -
https://hoteltechreport.com/operations/property-management-systems/opera-hotels-software
PMS
Oracle Hospitality provides essential operational and revenue-generating services to more than 35,000 hotel properties globally, extending from small family-run hotels to large international chains. The OPERA Cloud Hospitality platform is distinguished by its flexibility, allowing customization tailored to the specific needs of each hotelier through a wide range of features. Recently, Oracle Hospitality was recognized as an industry leader by the IDC MarketScape Worldwide Hospitality Property Management Systems (PMS) 2022 Vendor Assessment. This recognition underscores the effectiveness of OPERA Cloud in supporting hoteliers in adapting to the changing dynamics of the industry, helping to deliver exceptional experiences for both guests and staff.Hall 9 | 122
https://www.itb.com/en/itb-berlin-for-visitors/exhibitor-list/#/detail/oracle--1030183 -
https://hoteltechreport.com/operations/property-management-systems/protel-pms
PMS
An outstanding PMS system designed for hoteliers, integrated with comprehensive payment solutions. Equipped with all the features essential for hotel management, it is based on a modern, all-cloud architecture that facilitates rapid development and scalability. The payment system is interconnected with every aspect of hotel operations, ensuring a smooth guest experience and process automation. Additional software modules are available to strengthen hotel operations and enrich the digital guest journey. With a booking engine, mobile guest app, gift cards and dashboards, the system offers more than 1,200 integrations in the hospitality industry to boost revenue. (protel is part of Planet).Hall 9 | 315
https://www.itb.com/en/itb-berlin-for-visitors/exhibitor-list/#/detail/planet--1001265 -
PMS
Founded in 2017 in Munich, Apaleo bills itself as the open property management platform for hotel groups and serviced apartments. Apaleo empowers accommodation providers to develop the ultimate digital experience for guests and staff, making use of Apaleo and the hundreds of integrations available in the Apaleo Store. The platform is based on the fundamental belief that hospitality software should never remain static, considering that guest and staff expectations are constantly evolving and growing, and every business in the hospitality industry must adapt to thrive. Operators join Apaleo by sharing the true value of the ecosystem and community to accelerate innovation.Hall 9 | 217b
https://www.itb.com/en/itb-berlin-for-visitors/exhibitor-list/#/detail/apaleo-gmbh--1002568
HOUSEKEEPING, STAFF COLLABORATION AND FACILITY MANAGEMENT
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https://hoteltechreport.com/operations/housekeeping-software/hoxell
Housekeeping, Staff collaboration and facility management
Hoxell has introduced a digital operations platform that transforms and streamlines operations in hospitality facilities. Designed by hoteliers looking for an innovative solution to simplify and enhance operational processes by eliminating the use of paper, Hoxell offers numerous benefits. These include improved operational efficiency, digital report generation and the availability of real-time shared information for all departments, facilitating more coordinated and smooth management.Hall 7.1c | 103
https://www.itb.com/en/itb-berlin-for-visitors/exhibitor-list/#/detail/hoxell--1205737 -
https://hoteltechreport.com/operations/collaboration-tools/flexkeeping-hotel-operations-platform
Housekeeping, Staff collaboration and facility management
Flexkeeping represents an operational platform for hotels designed to automate processes and facilitate team collaboration in unprecedented ways. Covering areas from housekeeping to maintenance management and beyond, it has helped transform hundreds of facilities around the world with its intuitive interface.Hall 7.1c | 106
https://www.itb.com/en/itb-berlin-for-visitors/exhibitor-list/#/detail/flexkeeping--1010662 -
-https: //hoteltechreport.com/operations/collaboration-tools/hotelkit-collaboration
-https: //hoteltechreport.com/operations/housekeeping-software/hotelkit-housekeeping
-https: //hoteltechreport.com/operations/hotel-maintenance/hotelkit-facility-management
-https: //hoteltechreport.com/hr-staffing/employee%20engagement%20software/hotelkit-staff-engagement
Housekeeping, Staff collaboration and facility management
HotelKit connects the entire hotel team, enabling efficient communication and collaboration. All operational workflows and activities are processed through one central platform. The award-winning solution is already used in more than 3,100 facilities worldwide, simplifying the daily work of 150,000 hotel employees.Hall 7.1c | 107
https://www.itb.com/en/itb-berlin-for-visitors/exhibitor-list/#/detail/hotelkit-gmbh--1020474
GUEST JOURNEY, AUTOMATIZATION AND SMART HOSPITALITY
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-https: //hoteltechreport.com/operations/cyber-security/canary-technologies
-https: //hoteltechreport.com/guest-experience/guest-messaging-platforms/canary-messages
-https://hoteltechreport.com/guest-experience/contactless-checkin/canary-contactless-checkin
-https: //hoteltechreport.com/hr-staffing/digital-tipping/canary-digital-tipping
-https: //hoteltechreport.com/revenue-management/upselling-software/canary-upsells
Guest Journey, Automatization and Smart Hospitality
Canary Technologies is modernizing the hotel technology stack with its award-winning end-to-end guest management platform. Digitizing everything from post-booking to checkout, Canary is trusted by more than 20,000 hoteliers in 80 countries, including leading global brands such as Four Seasons, Choice Hotels, Wyndham Hotels & Resorts and Ace Hotel Group. Canary is the #1 solution on HotelTechReport and was the only hotel technology company named among Fast Company's Most Innovative Companies in 2023. Canary's solutions help hotels eliminate paper-based processes, increase revenue, boost staff efficiency, improve guest experience, and reduce chargebacks and payment fraud. Canary's hotel management software includes mobile check-in/check-out, upsell, guest messaging and digital tipping.Hall 7.1c | 101
https://www.itb.com/en/itb-berlin-for-visitors/exhibitor-list/#/detail/canary-technologies--1006711 -
Guest Journey, Automatization and Smart Hospitality LIKE MAGIC offers a comprehensive SaaS solution for management and communication in the hospitality industry, facilitating unprecedented connectivity between guests, staff and managers. It provides high flexibility and enables smooth integration with leading industry solutions. The digital infrastructure can be scaled with ease, supported by continuous monitoring of systems and processes, operating 24/7 with immediate detection of critical events.
Hall 7.1c | 103a
https://www.itb.com/en/itb-berlin-for-visitors/exhibitor-list/#/detail/likemagic-ag--1025148 -
https://hoteltechreport.com/guest-experience/contactless-checkin/straiv
Guest Journey, Automatization and Smart Hospitality
Straiv transforms the guest journey in hotels through digitization. This hotel technology company takes an integrated approach, offering digital solutions for check-in and check-out, mobile access to rooms, a digital guest directory, and automated messaging for the hotel experience. These solutions enable hotels to improve the efficiency of internal operational processes while simultaneously offering guests quick and intuitive service through the use of their smartphones.Hall 7.1c | 105
https://www.itb.com/en/itb-berlin-for-visitors/exhibitor-list/#/detail/straiv-gmbh--1038776 -
https://saltosystems.com/it-ch/industrie/hospitality/
Smart Access GPT
SALTO Systems is positioned as a global leader in electronic locking systems for the hospitality industry. Through the use of cutting-edge technology, SALTO makes it easier for hotel owners and operators worldwide to welcome guests safely and comfortably, manage staff clearly and efficiently, and protect assets.Hall 7.1c | 114
https://www.itb.com/en/itb-berlin-for-visitors/exhibitor-list/#/detail/salto-systems-gmbh--1035591 -
Guest Journey, Automatization and Smart Hospitality
Chekin makes it easy for vacation rental and hotel managers to fully automate the check-in process, extending from booking confirmation to check-out. Serving more than 50,000 properties globally, Chekin helps streamline operations, optimize time, increase guest satisfaction and boost revenue. Designed to enrich and simplify the hospitality process, Chekin offers solutions such as guest registration and identification, remote access management, guest information communication to law enforcement, online deposit management, upselling opportunities, and more.Hall 7.1c | 118 https://www.itb.com/en/itb-berlin-for-visitors/exhibitor-list/#/detail/chekin--1203780
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Guest Journey, Automatization and Smart Hospitality
The goal is to simplify operations through automation. Repetitive tasks are handled by the software, eliminating the need to start over. By avoiding complex technical terminologies, the software integrates seamlessly with existing systems.Hall 7.1c | 120
https://www.itb.com/en/itb-berlin-for-visitors/exhibitor-list/#/detail/aphy-rpa-b-v--1205503 -
https://hoteltechreport.com/marketing/direct-booking-tools/reguest
Guest Journey (Artificial Intelligence)
Re:Guest represents the digital sales solution for the modern hotel. This software capitalizes on the revenue potential of rooms and additional services at every point in the guest journey. The era of emailed offers without appeal is outdated. With Re:Guest, you can generate engaging booking proposals that increase conversions and maximize sales of additional services through upselling strategies. You can also send targeted newsletters to intensify guest engagement, communicate fluidly via Messenger and WhatsApp, and integrate artificial intelligence for even more advanced service, including ChatGPT functionality.Hall 8.1 | 121
https://www.itb.com/en/itb-berlin-for-visitors/exhibitor-list/#/detail/reguest-gmbh--1033988 -
Guest Journey, Automatization and Smart Hospitality
The digital guest journey includes digital communication, online check-in, mobile access to rooms and facilitated payment via smartphone.Hall 8.1 | 131a https://www.itb.com/en/itb-berlin-for-visitors/exhibitor-list/#/detail/hotelbird--1020446
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https://hoteltechreport.com/guest-experience/mobile-key-hotel/goki
Guest Journey, Automatization and Smart Hospitality
Goki redefines access control with an integrated hardware and software solution designed for operational efficiency. Our SmartLock Pro and robust API capabilities enable property managers to simplify access management and reduce overhead.Hall 8.1 | 141
https://www.itb.com/en/itb-berlin-for-visitors/exhibitor-list/#/detail/goki-pty-ltd--1203256
CRS, CHANNEL MANAGER AND BOOKING ENGINE
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https://hoteltechreport.com/marketing/booking-engine-hotels/avvio-booking-engine
Boking Engine - (Artificial Intelligence)
The booking engine represents a strategic asset capable of greatly elevating the profitability of the business. This advanced tool offers the opportunity to increase revenue and manage bookings with a previously unexplored level of autonomy. Through your own booking engine, you can facilitate and streamline the entire booking process, overcoming dependence on external platforms or online travel agencies. It provides a direct, fluid and personalized booking experience for guests, making each one feel valued and recognized. This approach stimulates loyalty and new customer acquisition by conveying targeted and compelling messages at every stage of the purchase journey. This level of control makes it possible to refine pricing strategies, optimize occupancy and tailor offers to the specific needs of the target audience.Hall 10.1 | 101
https://www.itb.com/en/itb-berlin-for-visitors/exhibitor-list/#/detail/shr-group--1037064 -
-https://hoteltechreport.com/marketing/booking-engine-hotels/siteminder-booking-engine
-https://hoteltechreport.com/marketing/booking-engine-hotels/siteminder-booking-engine
Channel Manager and Booking Engine
SiteMinder establishes itself as the leading global platform for hoteliers who aspire to exceptional revenue results. It provides support to properties of all sizes, from independents to large groups and chains, facilitating revenue growth through world-class distribution, real-time analytics, conversion-optimized direct booking systems, and engagement tools designed to incentivize guest loyalty.Hall 8.1 | 130a
https://www.itb.com/en/itb-berlin-for-visitors/exhibitor-list/#/detail/siteminder--1037388 -
CRS for MICE
Increasing meeting and event sales and minimizing costs through direct channels and an exclusive global distribution network is possible with MeetingPackage. This product suite offers hotels the ability to digitize the sales process for meetings and events, ensuring complete automation through their booking engine. Using the same technology, hotels can expand their distribution strategy across more than 300 channels with the help of the channel manager. MeetingPackage also offers a venue and sales management solution, which is essential for optimizing revenue management, pricing and corporate policy making, as well as integration with hotel and catering/PMS sales and management systems.Hall 8.1 | 134
https://www.itb.com/en/itb-berlin-for-visitors/exhibitor-list/#/detail/meetingpackage--1008335
REVENUE MANAGEMENT
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-https: //hoteltechreport.com/revenue-management/revenue-management-systems/duetto
-https: //hoteltechreport.com/revenue-management/business-intelligence/scoreboard-by-duetto
Revenue Management Systems
Developed by seasoned hospitality industry veterans, Duetto radically transforms the contemporary approach to revenue strategy. It explores the most advanced RMS platform globally-a set of cloud-native solutions that integrate seamlessly with your existing technology infrastructure, facilitating team unification and price optimization by market segment, room category and distribution channel.Hall 8.1 | 104
https://www.itb.com/en/itb-berlin-for-visitors/exhibitor-list/#/detail/duetto--1012668 -
-https: //hoteltechreport.com/revenue-management/revenue-management-systems/ideas
-https: //hoteltechreport.com/meetings-and-events/meetings-and-events-intelligence/ideas-smartspace
-https: //hoteltechreport.com/operations/hotel-accounting-software/ideas-revplan
Revenue Management Systems
IDeaS, part of the SAS Group, is the leading global provider of revenue management software and services. Combining industry knowledge with advanced data analytics technologies, IDeaS develops refined yet simple methods to equip revenue leaders with automated and reliable decisions. Building on more than 30 years of experience, IDeaS offers revenue science solutions to more than 30,000 facilities in 154 countries. Concrete results. Transformed revenue. Discover greater profitability at ideas.com.Hall 8.1 | 110
https://www.itb.com/en/itb-berlin-for-visitors/exhibitor-list/#/detail/ideas--1035894 -
https://hoteltechreport.com/revenue-management/revenue-management-systems/roompricegenie
Revenue Management Systems
RoomPriceGenie offers the most straightforward solution for ensuring correct room pricing every night. Designed specifically for the independent hotelier, RoomPriceGenie is characterized by its speed of implementation, intuitiveness of use, ease of understanding and total transparency. You can opt for fully automated management, relying on the platform as a constant price controller, or intervene manually to adjust rates. RoomPriceGenie allows you to optimize your time by comparing your own rates with those of your competitors and ensuring no economic losses. Against a backdrop of uncertainty, it represents a reliable fixed point.Hall 8.1 | 117
https://hoteltechreport.com/revenue-management/revenue-management-systems/roompricegenie
DIRECT BOOKING
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-https: //hoteltechreport.com/marketing/direct-booking-tools/the-hotels-network
-https: //hoteltechreport.com/revenue-management/business-intelligence/the-hotels-network-benchdirect
Competitive intelligence and Direct Booking - (Artificial Intelligence)
The Hotels Network is a cutting-edge technology entity that works with more than 19,000 hotel properties globally. With an international team of experts in hospitality, product design and consumer marketing, the company provides a comprehensive platform to empower its customers' direct channel. Using a set of advanced tools and analytics, hotel brands have the ability to attract, engage and convert guests along the entire user journey. In addition to features such as price comparison and review summaries, THN's predictive personalization technology applies machine learning to anticipate user actions, tailoring messages and offers to each visitor. BenchDirect, THN's latest innovation, is the first benchmarking tool dedicated to the direct channel, giving hotels access to unprecedented competitive data.Hall 7.1c | 113
https://www.itb.com/en/itb-berlin-for-visitors/exhibitor-list/#/detail/the-hotels-network--1040252 -
-https: //hoteltechreport.com/revenue-management/hotel-rate-parity/parity-monitoring
-https: //hoteltechreport.com/marketing/hotel-advertising/triptease-meta
-https://hoteltechreport.com/marketing/direct-booking-tools/triptease
Direct Booking
Triptease supports hoteliers in increasing revenue by facilitating direct bookings. Through its data marketing platform, Triptease offers advanced solutions for metasearch, paid search, retargeting, website personalization, rate parity monitoring, and customer behavioral analysis.Hall 8.1 | 100
https://www.itb.com/en/itb-berlin-for-visitors/exhibitor-list/#/detail/triptease--1041810
REPUTATION MANAGEMENT
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https://hoteltechreport.com/it/marketing/reputation-management/customer-alliance
Reputation Management - (Artificial Intellingence)
Founded in 2009 in Berlin, Customer Alliance is the European leader in guest experience and online reputation management solutions for the hospitality industry. Thousands of independent and chain hotels around the world work with Customer Alliance to manage their digital guest experience and brand reputation during the guest journey. Within one industry-leading solution, hotels can individually communicate the right message, at the right time to all guests to ensure satisfaction is not left to chance by collecting, distributing, and analyzing guest reviews from across the Web, giving them a competitive advantage information about their hotel's performance. Hotels can now better understand their guests and increase revenue.Hall 7.1c | 110
https://www.itb.com/en/itb-berlin-for-visitors/exhibitor-list/#/detail/ca-customer-alliance-gmbh--1006473 -
https://hoteltechreport.com/marketing/reputation-management/trustyou
Reputation Management - (Artificial Intellingence)
Guest feedback influences 95 percent of booking decisions. With TrustYou's reputation management solution, hoteliers can positively impact their hotels' online reviews and ratings by better understanding their guests and making improvements that bring in more loyal customers and more revenue. Increase efficiency and quickly analyze and respond to aggregated feedback from hundreds of online sources from a single inbox, including reviews gathered from your guest survey.Hall 8.1 | 122
https://www.itb.com/en/itb-berlin-for-visitors/exhibitor-list/#/detail/trustyou--1041909
CHATBOT AND GUEST ENGAGEMENT
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https://bookline.io/en/hotels/
Automatic call reservation - (Artificial Intelligence)
Bookline autonomously transforms offline calls into direct online reservations, giving hospitality operators the option to opt for fully automated or staff-supported services both during business hours and after hours. Hotel Voice's software, powered by artificial intelligence and developed specifically for hotels and restaurants, aims to increase net sales through efficient and unrivaled reservation management.Hall 6.1 | 220
https://www.itb.com/en/itb-berlin-for-visitors/exhibitor-list/#/detail/bookline--1208489 -
https://hoteltechreport.com/marketing/hotel-chatbots/quicktext
Hotel Chatbot - (Artificial Intelligence)
Quicktext, dubbed as the AI SuperApp for hospitality, aims to increase revenue, enhance productivity and improve customer satisfaction. Through the application of artificial intelligence and big data analytics, Quicktext introduces a distinctive set of features, including automatic interaction with customers through Velma, an advanced fourth-generation chatbot powered by AI and structured data. It improves sales, content and marketing strategies through tools such as Q-Sales, Q-SEO and Q-Dynamic. Quicktext also manages the organization and sharing of hotel data efficiently through Q-Data and Q-Channel, and enriches business intelligence analysis by providing insights with Q-BI.Hall 6.1 | 230
https://www.itb.com/en/itb-berlin-for-visitors/exhibitor-list/#/detail/quicktext--1033417 -
https://hoteltechreport.com/marketing/hotel-chatbots/dialogshift
Hotel Chatbot - (Artificial Intelligence)
DialogShift provides hotels with artificial intelligence-based solutions capable of automatically answering guest questions at any time, in multiple languages and through various interaction channels. This startup, located in the heart of Berlin, develops chatbots by leveraging the latest generation of generative artificial intelligence technology from OpenAI, known for applications such as ChatGPT.Hall 7.1c | 105
https://www.itb.com/en/itb-berlin-for-visitors/exhibitor-list/#/detail/dialogshift-gmbh--1206227 -
https://hoteltechreport.com/guest-experience/guest-room-tablets/suitepad
In-Room Hotel Tablets
Welcome to SuitePad, the premier hotel room tablet. This award-winning solution transforms hotel-guest interaction during a stay by integrating guest directories, reservation tools, hotel phone, TV control, and other features into a single device.Hall 7.1c | 108
https://www.itb.com/en/itb-berlin-for-visitors/exhibitor-list/#/detail/suitepad--1038920 -
-https://hoteltechreport.com/guest-experience/hotel-apps/hoteza-web-app
-https://hoteltechreport.com/guest-experience/guest-room-tablets/hoteza-hotpad
-https: //hoteltechreport.com/guest-experience/hospitality-wifi/hoteza-hsia
-https: //hoteltechreport.com/guest-experience/hospitality-tv/hoteza-tv
-https: //hoteltechreport.com/guest-experience/contactless-checkin/hoteza-checkin
Guest Engagement
Aiming to revolutionize the hospitality industry through enriching the guest experience, Hoteza offers cutting-edge digital solutions that stimulate guest interaction, identify potential upsell opportunities, and ensure smooth integration with various hotel software. Solutions offered include IPTV, Stream & Cast, guest app, online check-in, HotPad, digital signage, and HSIA.Hall 7.1c | 116
https://www.itb.com/en/itb-berlin-for-visitors/exhibitor-list/#/detail/hoteza--1020507 -
https://hoteltechreport.com/marketing/hotel-chatbots/hijiffy-hotel-chatbot
Hotel Chatbot - (Artificial Intelligence)
Founded in 2016, HiJiffy aims to develop the most sophisticated conversational artificial intelligence technologies dedicated to the hospitality industry. Aiming to establish an ideal connection between hotels and their guests, HiJiffy has built an advanced guest communication hub. Through the use of Aplysia OS, its specific artificial intelligence system, it supports the entire guest journey, enabling hoteliers to increase revenue through direct bookings and upsells, while simultaneously automating repetitive tasks to reduce operational costs and cope with staff shortages. By 2023, more than 1,800 hotels in more than 50 countries have transformed guest communication using HiJiffy's omnichannel platform, which includes the latest innovations such as self-evolving artificial intelligence, sentiment analysis, voice assistance, GPT-4 and more.Hall 8.1 | 124
https://www.itb.com/en/itb-berlin-for-visitors/exhibitor-list/#/detail/hijiffy-s-a--1019548
HOSPITALITY SOLUTIONS
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https://www.sabre.com/industries/hoteliers/
Hospitality solution
In Sabre, there is a firm belief in an open future. This vision stems from an active commitment to building a limitless tomorrow. As the technology and software core of the global travel industry, Sabre has made history with pioneering innovations, driven by a team of specialists who drive innovation and ingenuity.
Currently, it is developing an innovative marketplace for customized travel, collaborating with airlines, hotels, agencies, and other industry partners to perfect retail, distribution, and travel fulfillment. The goal is to facilitate its customers in making operations more efficient, increase revenues, and provide personalized travel experiences through advanced technology solutions. By positioning itself at the center of the travel industry, Sabre's platform facilitates the connection between people and meaningful experiences in their lives.Hall 5.1 | 106
https://www.itb.com/en/itb-berlin-for-visitors/exhibitor-list/#/detail/sabre--1035393 -
https://www.amadeus-hospitality.com/
Hospitality solution
Travel expands horizons, facilitates connections and contributes to economic development. It is an engine of progress, and Amadeus actively participates in this movement. As a dedicated travel technology company, Amadeus develops core solutions that support airlines, airports, hotels, railways, search engines, travel agencies, tour operators and other tourism professionals in managing their businesses and optimizing the travel experience, influencing billions of experiences annually on a global scale.Hall 5.1 | 117
https://www.itb.com/en/itb-berlin-for-visitors/exhibitor-list/#/detail/amadeus-germany-gmbh--1002058 -
https://www.zucchetti.com/worldwide/cms/categories/2204-software-for-hotel-groups-and-chains.html
Hospitality solution
Zucchetti's offerings in the hospitality sector include management software for hotels and lodging facilities designed to support hotel management in managing the most strategic aspects of each facility, saving time and resources, as well as increasing the ability to generate bookings and sell related services. ndependent on the number of rooms to be managed, the variety and type of services offered by the establishment, or the volume of customers passing through the lobby, Zucchetti's hotel management solutions are scalable and scalable to the needs of each facility.- PMS: Lean Hotel System
- CRS/Booking Engine: Vertical Booking / QNT Simple Booking
- RMS: Rateboard / Lybra Assistant
Hall 10.1 | 112
-https: //www.itb.com/en/itb-berlin-for-visitors/exhibitor-list/#/detail/zucchetti-hospitality--1045607
-https://www.itb.com/en/itb-berlin-for-visitors/exhibitor-list/#/detail/qnt-simple-booking--1032584
HOTEL CRM
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https://hoteltechreport.com/marketing/hotel-crm/smart-host
Hotel CRM
Smart Host represents the dedicated CRM system for hotels to optimize direct bookings by embracing the entire communication cycle with the guest. Through integration with PMS systems, it allows all guest interactions to be managed from a single platform, ensuring proper timing and communication channel. Smart Host provides advanced guest profiles with a complete log of interactions, pre- and post-stay surveys to analyze interests, promote upselling, and gather feedback, as well as data-driven and automated newsletter campaigns using artificial intelligence to overcome challenges in bookings, and an offer management system that includes messaging and payment processing.Hall 7.1c | 105
https://www.itb.com/en/itb-berlin-for-visitors/exhibitor-list/#/detail/smart-host-gmbhg--1206535 -
https://hoteltechreport.com/marketing/hotel-crm/revinate-marketing
Hotel CRM
Revinate facilitates the direct connection between hoteliers and guests at every stage of the hotel experience, enhancing the stay and stimulating direct revenue. The data management platform and advanced communication solutions offered enable management of every aspect of the guest journey, from initial research to booking, check-in to stay, and post check-out. This is done by prioritizing guests' favorite communication channels, including voice, text, e-mail and web chat.Hall 8.1 | 117
https://www.itb.com/en/itb-berlin-for-visitors/exhibitor-list/#/detail/revinate--1034211 -
https://hoteltechreport.com/marketing/hotel-crm/dailypoint-data-management
Central Data Management
dailypoint™ is positioned as a leading data management and CRM platform for individual hotels and upscale hotel chains. By aggregating data from sources as varied as PMS, POS, websites, newsletters, and WiFi, dailypoint™ automatically generates a unified and detailed guest profile. Through 350 processing steps, the data is refined and enhanced with the help of artificial intelligence (AI), resulting in unprecedented guest profiling.Hall 9 | 306
https://www.itb.com/en/itb-berlin-for-visitors/exhibitor-list/#/detail/dailypoint--1040795
VARIOUS
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https://chain4travel.com/usecase-hospitality/
Web3 and Travel
Chain4Travel is formed by a group of visionary experts with deep roots in travel technology. The combination of their experience and a diverse network facilitates the identification and solution of key challenges in the travel industry through a decentralized operating system, stimulating digital innovation. The goal is to achieve efficient and smooth travel. Through Camino Network, an L1 blockchain dedicated to the travel industry and based on an eco-friendly, secure and impartial "Proof of Stake and Authority" consensus mechanism, each member of the travel consortium is guaranteed an equal role in the governance of the network, regardless of size. The community is also enriched through the organization of the annual Travel Un'chained event and hackathons in collaboration with leading industry figures. Ongoing support is also offered to companies, accompanying them in the development of practical applications through to the implementation of effective solutions.Hall 5.1 | 123
https://www.itb.com/en/itb-berlin-for-visitors/exhibitor-list/#/detail/chain4travel-ag--1118694 -
Hotel Chatbot - (Artificial Intelligence)
Runnr.ai serves as a virtual hotel concierge, optimizing the guest experience, easing the workload of front desk staff and boosting revenue per room.Hall 8.1 | 101
https://www.itb.com/en/itb-berlin-for-visitors/exhibitor-list/#/detail/runnr-ai--1207716 -
https://hoteltechreport.com/revenue-management/upselling-software/oaky-app
Upselling Software
Oaky markets software that makes it easier for hotels to increase revenue by offering upgrades and additional relevant services to guests throughout their journey. Through automation, customer segmentation and dynamic pricing, the software optimizes average spend per guest while reducing the need for manual intervention. Recognized as the best upselling software by Hotel Tech Report for seven consecutive years, Oaky is trusted by hotel properties, groups and chains globally, including ONYX Hospitality and Radisson Hotel Group.Hall 8.1 | 107
https://www.itb.com/en/itb-berlin-for-visitors/exhibitor-list/#/detail/oaky--1029647 -
-https: //hoteltechreport.com/revenue-management/business-intelligence/ota-insight-revenue-insight
-https: //hoteltechreport.com/revenue-management/hotel-rate-parity/ota-insight-parity-insight
-https://hoteltechreport.com/revenue-management/market-intelligence-tools/ota-insight-rate-insight
Business Intelligence: Revenue, Parity, and rate insight
Lighthouse (formerly known as OTA Insight) establishes itself as the platform of choice for the travel and hospitality industry, converting complexity into certainty through the delivery of accessible market analytics, business intelligence, and pricing tools aimed at enhancing revenue growth. Our dedication to innovation translates into providing advanced solutions for hospitality professionals aimed at optimizing pricing, evaluating performance more effectively, and gaining a renewed understanding of the marketplace. Preferred by more than 65,000 hotels in 185 countries, Lighthouse is the only solution that amalgamates up-to-date hotel and short-let data into a single ecosystem. It is committed to excellence in user experience, backed by unsurpassed customer service. Our customers are considered partners in their own right, with their prosperity directly reflecting our success.Hall 8.1 | 108
https://www.itb.com/en/itb-berlin-for-visitors/exhibitor-list/#/detail/lighthouse-formerly-ota-insight--1205305 -
In March, the HSMA Lounge @ ITB 2024, an eagerly awaited opportunity to spend three days immersed in an environment of expert knowledge sharing, exchange among hospitality industry professionals, and networking, is back. This year, the goal remains to provide the 15 lounge partners and members of the #HSMAfamily with an exclusive space for professional meetings and exchanges during the fair. In addition, this year introduces a brand new opportunity for hoteliers in the #HSMAfamily: the chance to book consulting sessions with our board members, experts in the field, to discuss specific issues related to their business.
Hall 8.1 | 117
https://www.itb.com/en/itb-berlin-for-visitors/exhibitor-list/#/detail/hsma-deutschland-e-v--1020574 -
https://www.incert.at/en/hotel-industry/
Voucher System, E-commerce and Loyalty
Whether vouchers of generic value or customized packages and services, for a single entity or multiple locations, Incert enables the entire range of offers to be given away. Incert's product store facilitates the sale of products not only physically on site, but also online, in an intuitive and accessible manner, adapting to customers' specific needs and requests regarding the configuration of the online store. This effective guest loyalty system, which uses vouchers as rewards, provides an automated and personalized method for recognizing and rewarding guest loyalty, ensuring a secure and streamlined approach.Hall 10.1 | 122
https://www.itb.com/en/itb-berlin-for-visitors/exhibitor-list/#/detail/incert-etourismus--1021358
ITB BERLIN CONVENTION
TheITB Berlin Convention will also be held during the 3-day event in Berlin.
Global trends, industry experts and case studies: the world's most influential conference in the travel industry offers three days of keynotes, panel discussions, best practice examples, expert interviews and award ceremonies on innovative topics such as technology applied to travel, marketing and sales, the future of travel, MICE, sustainability, destination management, hospitality, social responsibility, business travel, the future of work and more.
Learn about the program of interventions related to Trave Tech: