ITB Berlin 2026:
The Mini Guide to 15 Must-See Technologies

Welcome to our exclusive selection of 15 hotel technologies chosen for ITB Berlin 2026. In this guide, we have summarized the reasons why these solutions are unmissable, helping you optimize your route between the stands. It is an indispensable tool for navigating the fair in the most efficient way, avoiding unnecessary time wasting and heading straight for the innovation that really matters.

The advantages of this guide:

  • Maximum efficiency: Designed to help you plan the ideal route, allowing you to visit the various stands as quickly and efficiently as possible.

  • No time wasted: Get straight to the point and meet only the technology partners that are truly relevant to your business, optimizing every minute of your time at the fair.

  • "Expert-Only" Selection: We have filtered the most promising innovations of 2026 (from agentic AI to new fintech distribution systems) to offer you only the best in the industry.

My strategic advice: plan your route

To maximize your time and avoid unnecessary walking around the pavilions, create a list of the stands and conferences you don't want to miss and organize them according to the most logical itinerary. If your focus is Travel Technology, be sure to follow this specific route:

👉 5.1 → 6.1 → 7.1c → 8.1 → 9 → 10.1

Practical tip: Schedule 45-minute slots (30 minutes for meetings and 15 minutes as a buffer for travel). Book your appointments trying to follow this sequence: it won't always be possible to fit everything in perfectly, but it's the best strategy for a productive visit. Usethe ITB Berlin app when you're at the trade show.

  • https://hoteltechreport.com/revenue-management/revenue-management-systems/roompricegenie

    Revenue Management Systems

    RoomPriceGenie is a revenue management system designed to optimize rate management in independent hotels. Using advanced dynamic pricing algorithms and real-time analytics, the platform ensures effective pricing based on market demand.
    Integration with leading Property Management Systems (PMS) and channel managers simplifies operations, reducing the time spent on rate management. RoomPriceGenie offers both automatic price adjustments and manual control options, making it a flexible and intuitive solution.
    With a user-friendly interface and dedicated support service, RoomPriceGenie is a strategic choice for small and medium-sized hotels looking to increase revenue efficiently and effectively.


    's strength at ITB 2026 RoomPriceGenie puts pricing at the heart of its commercial strategy at ITB 2026, breaking down technological fragmentation with a revenue intelligence system that integrates data and pricing decisions directly into the hotel's daily workflow to maximize immediate profitability.

    Hall 7.1c | 101
    https://navigate.itb.com/company/RoomPriceGenie--1202802

  • https://www.onsai.io/en

    Hotel Chatbot and AI Telephone bot

    Onsai represents the ultimate evolution from simple chatbots to autonomous AI agents. Unlike traditional systems that merely respond, Onsai acts as a proactive, decision-making member of the digital team. Its "Agentic" platform can autonomously handle phone calls, chats, and emails in over 25 languages, interacting directly with the PMS to check reservations, modify errors in OTA entries, or close direct sales over the phone. With a documented 80% reduction in administrative workload and 60% automation of incoming calls, Onsai enables hotels (from chains such as McDreams to independent boutique hotels) to maintain excellent service even when severely understaffed.


    's strengthat ITB 2026Onsai is transforming telephone and administrative management at ITB 2026 with its AI Agents, digital employees capable of handling direct voice bookings and automating bureaucratic checks on commissions and PMS integrations.

    Hall 7.1c | 111
    https://navigate.itb.com/company/Onsai--1215380

  • https://hoteltechreport.com/meetings-and-events/venue-booking-platforms/meetingpackagecom-booking-engine

    CRS for MICE

    MeetingPackage is a software solution designed to optimize the management of meeting and event (M&E) sales in the hotel industry. The platform increases direct booking conversion rates by offering real-time availability of event and meeting spaces.
    The system supports upselling strategies for additional services, such as food & beverage offerings, through flexible and transparent pricing options. The ability to make online payments simplifies transactions and helps reduce operating costs.
    MeetingPackage integrates with leading hotel management systems, adapting to different technological infrastructures. The software includes a channel manager for distribution across more than 300 channels, allowing hotels to manage their commercial strategy centrally. In addition, the solution offers advanced tools for venue and sales management, including revenue management modules, price configuration, and commercial rules, improving integration with sales and catering systems, as well as with Property Management Systems (PMS). Designed to make the booking process more efficient, the platform contributes to increased revenue and improved customer interaction. 


    's strengthin 2026MeetingPackage transforms the sale of meeting spaces at ITB 2026, bringingInstant Booking and Dynamic Pricing to the MICE world to automate direct bookings and optimize revenue per square meter.

    Hall 8.1 | 101
    https://navigate.itb.com/company/MeetingPackage--1026981

  • https://hoteltechreport.com/marketing/direct-booking-tools/reguest

    Guest Journey (Artificial Intelligence)

    Re:Guest is the leading Sales Intelligence platform that radically transforms the way hotels communicate with their guests and convert inquiries into direct bookings. It is not just a messaging system, but a powerful sales ecosystem that digitizes the entire lead lifecycle: from creating emotional and hyper-personalized quotes to automating pre- and post-stay marketing. Through an elegant and intuitive interface, Re:Guest allows hoteliers to centralize every communication channel (email, WhatsApp, Messenger) in a single platform, optimizing response times and maximizing revenue through upselling and cross-selling strategies that are seamlessly integrated into the sales flow.


    's 2026 StrengthRe:Guest transforms communication into direct sales at ITB 2026, combining powerful CRM with artificial intelligence to automate emotional quotes, multichannel messaging, and personalized upselling strategies.

    Hall 8.1 | 110
    https://navigate.itb.com/company/ReGuest-GmbH--1217371

  • Hospitality solution

    Cendyn is a global technology leader providing integrated solutions to maximize revenue and guest loyalty. Through its "Find, Book, Grow" philosophy, the platform unifies CRM, group sales (via Knowland), and digital marketing strategies into a single cloud-based ecosystem. Cendyn enables hotels to transform raw data into hyper-detailed guest profiles, automating personalized marketing campaigns and optimizing distribution to drive direct bookings.

    2026 Strength
    Cendyn leads ITB 2026 with AI Connect, the technology that brings hotel inventory directly to AI search engines, unifying guest data and MICE strategies into a single, high-conversion commercial ecosystem.

    Hall 8.1 | 116
    https://navigate.itb.com/company/CENDYN--1007175

  • https://hoteltechreport.com/marketing/hotel-crm/bookboost-crm

    Multi-Channel Customer Relationship Management

    Bookboost defines itself as one of the most agile Customer Journey and Multi-Channel CRM platforms on the European technology scene. Designed specifically for the digital hospitality era, the solution focuses on creating direct relationships with guests through hyper-personalized communication throughout the entire travel cycle: from the moment of booking to post-stay. At the heart of the system is a powerful database (Unified Guest Profile) that aggregates data from the PMS to enable hotels to send the right message, on the user's preferred channel (WhatsApp, email, SMS), at the most relevant time.


    's strengthin 2026Bookboost dominates communication at ITB 2026 with an AI-powered Unified Inbox that transforms messages and emails into operational tasks for a seamless, consistent, and high-conversion guest experience.

    Hall 8.1 | 130
    https://navigate.itb.com/company/Bookboost-AB--1005691

  • VERTICAL BOOKING (Zucchetti Group)

    CRS/Booking Engine

    Vertical Booking is a central reservation system (CRS) platform developed for online reservation management and distribution in the hotel industry. The solution includes a channel manager, direct booking engine, GDS connectivity tools and revenue management features, enabling hotels to manage rates and availability across multiple channels in real time. Integration with leading Property Management Systems (PMS) enables automated operational flow, while customization options support diversified sales strategies. Designed to optimize online distribution and visibility, the platform provides hotel operators with tools for centralized reservation tracking and management.


    's strengthin 2026Vertical Booking optimizes the management of direct "offline" sales at ITB 2026 with the new CRO (Central Reservation Office) interface, designed to instantly convert phone calls and emails into bookings, providing sales departments with intuitive tools to maximize the return on every direct request.

    Hall 8.1 | 134
    https://navigate.itb.com/company/Zucchetti-Hospitality--1045607

  • CRS/Booking Engine

    QNT Simple Booking is an online booking engine designed for the hotel industry, with the goal of optimizing the conversion of direct bookings. The platform enables hotels to manage availability, rates and promotions in real time, offering an intuitive interface for end users. Integration with Property Management Systems (PMS) and channel managers supports an automated operational flow, while customization features allow the booking experience to be tailored to the specific needs of the property. QNT Simple Booking includes tools for performance monitoring and sales strategy management, facilitating distribution optimization and improved online visibility.

    Hall 8.1 | 134
    https://navigate.itb.com/company/Zucchetti-Hospitality--1045607

  • https://hoteltechreport.com/operations/hotel-management-software/cloudbeds-hms

    PMS All in one
    Cloudbeds HMS is a hotel management system developed to improve the operational efficiency of lodging facilities. The platform enables direct integration with numerous Online Travel Agencies (OTAs) and features an advanced channel management system designed to reduce the risk of overbooking and optimize rate management.
    The intuitive interface makes it easy to perform daily tasks, contributing to more efficient staff management. Cloudbeds HMS offers dedicated tools for distribution, guest experience, and data analysis, supporting increased direct bookings and revenue maximization.
    Although there are reports of room for improvement in terms of reporting and mobile accessibility, the system is a comprehensive solution that can meet the needs of accommodations of different sizes and types.


    's strength in 2026 Cloudbeds     dominates ITB 2026 with its native Agentic AI, an intelligence capable of acting autonomously on reservations, payments, and visibility to transform the PMS into an invisible and frictionless growth engine.

    Hall 8.1 | 137
    https://navigate.itb.com/company/Cloudbeds--1211710

  • https://besafesuite.com/besaferate/en/

    Prepaid rates with travel insurance included

    Besafe Rate is an Insurtech and fintech solution designed for the hospitality industry, which automatically integrates an insurance policy into the hotel's prepaid rate. The system automates the entire process of managing insured bookings, eliminating the friction associated with cancellations and refunds. Instead of dealing with lengthy disputes or direct refunds, the hotel retains the booking payment, while the guest is reimbursed directly by the insurance company in the event of documented unforeseen circumstances. This model transforms the concept of a "non-refundable rate" into a secure and advantageous option for both the hotel and the traveler.


    's strength for 2026Besafe Rate revolutionizes cancellation management at ITB 2026, combining insured rates and automated payments to guarantee secure revenue for hotels and quick refunds for guests without operational costs.

    Hall 8.1 | 149
    https://navigate.itb.com/company/BeSafe-Group--1217049

  • https://hoteltechreport.com/guest-experience/hotel-guest-apps/guestnet

    Guest Journey, Automatization and Smart Hospitality.

    Guestnet is one of the most robust and highly regarded solutions in the DACH region (Germany, Austria, Switzerland) for digitizing the guest experience. It is positioned as an all-in-one platform that accompanies guests from the moment they make their reservation until they check out, with a strong focus on usability.

    Strength for 2026
    Guestnet's strength for 2026 is the launch of the "Guestnet AI Concierge Ecosystem, " an evolution that transforms the classic informational web app into a proactive assistant and "agent."

    Hall 8.1 | 153
    https://navigate.itb.com/company/Guestnet--1221475

  • https://www.aikosmo.com/

    AI Concierge

    AI Kosmo is an advanced Digital Concierge platform designed to automate and optimize communication between hotels and guests through generative artificial intelligence. Unlike traditional chatbots based on rigid flows, AI Kosmo uses language models (LLMs) to handle fluid and natural conversations in over 30 languages. The solution acts as a multi-channel virtual assistant, capable of operating simultaneously on websites, WhatsApp, email, and telephone, ensuring instant and accurate responses 24/7.

    Strength 2026

    AI Kosmo revolutionizes guest assistance at ITB 2026 with multi-channel AI agents capable of independently managing reservations and communications (web, WhatsApp, email, voice), freeing staff from repetitive tasks.

    Hall 8.1 | 154
    https://navigate.itb.com/company/AI-KOSMO--1215004

  • https://hoteltechreport.com/operations/property-management-systems/apaleo-pms


    PMS Apaleo represents an "open revolution" in the world of PMS. Built on an entirely API-based architecture, this system was created to break down the barriers that historically made integration between different software programs difficult and expensive. Apaleo does not try to do everything on its own, but acts as the beating heart of an ecosystem, allowing hotels to choose and connect the best applications on the market (for revenue, cleaning, messaging, etc.) in just a few minutes via its App Store. It is the ideal platform for hoteliers who do not want to compromise and want maximum flexibility to evolve their technology in step with market developments.

    Strength 2026
    Apaleo‍redefines hospitality at ITB 2026 with the new Agent Hub, an open platform that allows you to integrate autonomous AI agents to eliminate operational bureaucracy and quickly scale any type of inventory.

    Hall 9 | 217b
    https://navigate.itb.com/company/Apaleo-GmbH--1002568

  • https://hoteltechreport.com/operations/property-management-systems/mews


    PMS Mews is much more than just management software; it is a next-generation cloud platform designed to transform your hotel into a modern profit center. Founded by former hoteliers, its philosophy revolves around the concept of "burden-free hospitality. " Mews stands out for its intuitive user interface (similar to that of a modern smartphone) and its ability to automate every stage of the stay: from online check-in to secure payments, to intelligent space management (not only rooms, but also parking, meeting rooms, and co-working areas). It is the go-to solution for those who want a "turnkey" ecosystem that combines operational efficiency, design, and cutting-edge financial management.

    Strength2026
    Mews is presenting itself at ITB Berlin 2026 as the architectof AI-First Hospitality, automating complex operations through the new Mews Copilot and transforming hotels into flexible ecosystems capable of monetizing every space, from rooms to co-working areas, in a single, seamless platform.

    Hall 9 | 315
    https://navigate.itb.com/company/MEWS--1027306

  • Hospitality solution

    Shiji is a multinational technology company that provides software solutions and services for large enterprises in the hospitality, restaurant, retail, and entertainment industries. Shiji's offerings include hospitality technology platforms, hotel management systems, restaurant and retail solutions, payment gateways, data management, online distribution, and other innovative tools.
    Founded in 1998 as a provider of network solutions for hotels, Shiji now has over 5,000 employees, operating in more than 80 subsidiaries and brands in 31 countries. The company supports over 91,000 hotels, 200,000 restaurants, and 600,000 retail outlets worldwide.

    Strength 2026
    Shiji Group redefines sales at ITB 2026 with Booking Studio, the platform that introduces attribute-based commerce and unifies the guest shopping experience into a single digital flow.

    Hall 9 | 219
    https://navigate.itb.com/company/Shiji--1037025

Here is the recommended itinerary to minimize travel:

2. Departure Hall 7.1c

Walk towards the Travel Technology area in halls 7.

  • ROOMPRICEGENIE – Hall 7.1c | Booth 101

  • ONSAI – Hall 7.1c | Booth 111

3. The "Heart" of the Route: Pavilion 8.1

This is the pavilion where you will spend most of your time. The stands are very close to each other, so organize them in this order to make a circular tour:

  • MEETING PACKAGE – Hall 8.1 | Booth 101

  • RE:GUEST – Hall 8.1 | Booth 110

  • CENDYN – Hall 8.1 | Booth 116

  • BOOKBOOST – Hall 8.1 | Booth 130

  • VERTICAL BOOKING (Zucchetti) – Hall 8.1 | Booth 133

  • SIMPLE BOOKING (Zucchetti) – Hall 8.1 | Stand 134 (Next to Vertical Booking)

  • CLOUDBEDS - Hall 8.1 | 137

  • BESAFE RATE – Hall 8.1 | Booth 149

  • GUESTNET - Hall 8.1 | Booth 153

  • AI KOSMO – Hall 8.1 | Booth 154

4. Conclusion: Pavilion 9

End your day in Hall 9, where you'll find the large "AI-First" PMS clouds.

  • APALEO – Hall 9 | Booth 217b

  • MEWS PMS – Hall 9 | Booth 315

  • SHIJI GROUP - Hall - | Booth 219

Strategic Advice for the Journey:

  1. Zucchetti Hub: Vertical Booking and Simple Booking are practically in the same space. You can consider them a single long stop.

  2. AI Cluster: Between the end of Hall 8.1 (AI Kosmo) and Hall 9 (Apaleo/Mews), you will see the ultimate in "Agentic AI" innovation discussed in your documents.

  3. Logistics: If you enter via the Messe Süd entrance, it is best to reverse the route, starting at Hall 9 and ending at Hall 5.1. If you enter via the North entrance, follow the order indicated above.

Would you like more information?

Navigating hundreds of innovations is complex; successfully integrating them into your own structure is even more so.

Next Level Hospitality is your strategic partner for transforming ITB trends into concrete results. We help you build a seamless technological ecosystem, where every tool communicates perfectly with the others.

What we do for you:

  • Tailored selection: We only choose solutions that are truly useful for your business.

  • Total Integration: We connect your systems to eliminate errors and data silos.

  • Support: Direct advice and assistance.

  • Training: We support your team to maximize the use of new technologies.

Would you like to optimize your tech stack? Fill out the form for a consultation or a dedicated demo.

Learn more about Next Level Hospitality