ITB Berlin 2025 - The Definitive Guide for Independent Hotels (II edition)

Written by Jacopo Longhi

ITB Berlin is once again confirmed in 2025 as one of the global benchmark events for the tourism industry. For more than 50 years, this fair has been an indispensable meeting point for industry professionals, fostering exchanges of ideas, strategic partnerships and discussions on the latest innovations in the world of travel and hospitality.

This guide is designed for independent hotels interested in discovering cutting-edge technologies to optimize management, distribution, and guest experience. If you are planning your visit to ITB Berlin on March 4, 5 and 6, 2025, here is a curated selection of the most relevant companies in the Travel Tech sector.

Our selection is based on rigorous criteria, drawing from high-value sources to identify the most promising solutions:

✅ Hotel Tech Report's 2025 rankings(HotelTechAwards 2025)
✅ The leading global site in hospitality Hospitality Net, powered by Hsyndicate(Hospitalitynet.org)
✅ The SHS Consultant Network Partners, of which we are a member(SHS Key Partner)
✅ Our decades of experience in travel tech

The pavilions dedicated to Travel Tech not to be missed are 5.1, 6.1, 7.1c, 8.1, 9 and 10.1.

To better orient yourself, find the official map at the following link: ITB Berlin 2025 Map.

🚀 Get ready to discover the future of hospitality at ITB Berlin 2025!

Below we present the selected exhibitors, organized according to the indicated categories.

PMS (PROPERTY MANAGEMENT SYSTEM)

  • https://hoteltechreport.com/operations/property-management-systems/apaleo-pms

    PMS
    Apaleo Open PMS is a hotel management system designed for hotel groups and service apartments that want to offer an advanced digital experience for both guests and staff. The platform is distinguished by its API-first approach, which allows flexible integration with a wide range of specialized technology solutions, avoiding dependence on single-source vendors.
    This architecture allows hospitality facilities to customize their technology ecosystem according to their operational needs. Apaleo Open PMS is active in more than 24 countries and offers a scalable solution, adaptable to business growth. The system streamlines the management of essential activities, including reservations, billing, and guest communication, helping to improve operational efficiency and service quality.
    Thanks to its configurability, the platform can be quickly deployed and adapted to the specific needs of facilities, supporting more efficient management and a more personalized guest experience.

    Hall 9 | 217b
    https://navigate.itb.com/company/Apaleo-GmbH--1002568

  • https://hoteltechreport.com/operations/property-management-systems/casablanca-hotelsoftware

    PMS
    CASABLANCA hotelsoftware (PMS) is a comprehensive hotel management system designed to optimize the operations of lodging facilities. The platform offers advanced tools for multi-property management, automated billing, and yield management, enabling you to maximize revenue through upselling strategies and integration with multiple booking portals.
    With an intuitive interface and responsive service support, CASABLANCA hotelsoftware ensures an efficient operational flow, facilitating the management of reservations and guest experience. The automation of processes, from booking to check-out, helps improve operational efficiency and provide smoother, more personalized service.
    Suitable for facilities of any size, the system provides an end-to-end solution to simplify management activities and optimize hotel performance.

    Hall 7.1C | 111
    https://navigate.itb.com/company/CASABLANCA-hotelsoftware-GmbH--1212906

  • https://hoteltechreport.com/operations/property-management-systems/clock-pms-suite

    PMS
    Clock PMS is a cloud-based hotel management system designed to automate and streamline the operations of hotels, resorts and other hospitality facilities. The platform integrates advanced features for reservation management, billing, online check-in and guest communication, improving operational efficiency and customer experience. With connectivity to Property Management Systems (PMS), channel managers, and revenue management tools, Clock PMS facilitates rate distribution and data synchronization across multiple channels. The intuitive interface and automation capabilities reduce staff workload, enabling smoother and more personalized hospitality management.

    Hall 8.1 | 123
    https://navigate.itb.com/company/Clock--1008223

  • https://hoteltechreport.com/operations/hotel-management-software/cloudbeds-hms

    PMS All in one
    Cloudbeds HMS is a hotel management system developed to improve the operational efficiency of lodging facilities. The platform enables direct integration with numerous Online Travel Agencies (OTAs) and features an advanced channel management system designed to reduce the risk of overbooking and optimize rate management.
    The intuitive interface makes it easy to perform daily tasks, contributing to more efficient staff management. Cloudbeds HMS offers dedicated tools for distribution, guest experience, and data analysis, supporting increased direct bookings and revenue maximization.
    Although there are reports of room for improvement in terms of reporting and mobile accessibility, the system is a comprehensive solution that can meet the needs of accommodations of different sizes and types.

    Hall 8.1 | 129
    https://navigate.itb.com/company/Cloudbeds--1211710

  • https://hotelfriend.com/

    PMS All in one
    HotelFriend AG is a German software development company based in Berlin, founded in 2017. Our mission is to provide a complete cloud-based all-in-one hotel operations platform to manage your entire hotel business online, with one software partner instead of many.

    Hall 7.1c | 104
    https://navigate.itb.com/company/HotelFriend-AG--1020192

  • https://hoteltechreport.com/operations/property-management-systems/mews

    PMS
    Mews is the leading platform for the new era of hospitality. With more than 5,000 customers in more than 85 countries, Mews PMS is a cloud-based hotel management system designed to streamline hospitality operations through intuitive functionality and automated processes. The platform simplifies tasks such as reservation management, end-of-day accounting and facility administration, helping to improve operational efficiency.
    With an intuitive interface and advanced API, Mews PMS enables smooth integration with third-party systems, allowing a high level of customization to each hotel's specific needs. The platform includes a high-converting booking engine and a mobile application for mobile operational management, supporting both front and back office activities.
    Mews PMS is designed to increase operational efficiency and improve guest experience, offering a scalable solution for accommodations of different sizes and types.

    Hall 9 | 313
    https://navigate.itb.com/company/Mews--1027305

  • https://hoteltechreport.com/operations/property-management-systems/opera-hotels-software

    PMS
    Oracle OPERA PMS is a hotel management system designed to optimize hotel operations and distribution by leveraging advanced cloud-based technologies. The platform offers tools to improve operational efficiency through customizable dashboards, smooth integration with third-party systems, and a scalable architecture.
    The system supports extensive mobile capabilities, helping to reduce staff training time and increase productivity. OPERA PMS handles a wide range of activities, from front office operations, such as check-in and room assignment, to back office functions, including revenue management.
    With real-time visibility and integration capabilities, OPERA PMS is a strategic solution for improving hotel management and guest experience.

    Hall 9 | 122
    https://navigate.itb.com/company/Oracle-Deutschland-BV-Co-KG--1030183

  • https://hoteltechreport.com/operations/property-management-systems/protel-pms

    PMS
    Protel PMS (by Planet) is a hotel management system designed to streamline resort operations and improve the guest experience. The platform, suitable for independent hotels, hotel chains and resorts, offers a centralized cloud-based solution for managing reservations, payments and day-to-day administrative tasks.
    The system is distinguished by its wide range of features and ability to integrate with more than 1,200 hospitality solutions via the protel io interface, ensuring an interoperable technology infrastructure. Key features include advanced reporting tools, customization options and an integrated payment system.
    Available in both on-premise and cloud modes, protel PMS offers flexibility in operational management. Automation of processes and centralization of information enable improved management efficiency, allowing hotel operators to focus on the quality of service provided to guests.

    Hall 9 | 316
    https://navigate.itb.com/company/Planet--1203944

 

HOUSEKEEPING, STAFF COLLABORATION AND FACILITY MANAGEMENT

 

GUEST JOURNEY, AUTOMATIZATION AND SMART HOSPITALITY

  • https://www.aphy.com/

    Guest Journey, Automatization and Smart Hospitality.

    Aphy is an automation solution designed to streamline operations in the hotel industry by reducing inefficiencies and repetitive manual tasks. The platform automates operational processes, helping to minimize the risk of error and improve overall efficiency, allowing hotels to focus on managing the guest experience.
    The solution requires no complex integrations or advanced configurations. The implementation process is structured to accompany hoteliers from the initial phase through to activation of automations, facilitating adoption of the technology without significant impacts on existing operations.

    Hall 7.1c | 113
    https://navigate.itb.com/company/Aphy--1205503

  • Guest Journey, Automatization and Smart Hospitality.

    Canary Technologies is a digital platform designed for hotel operations management, with a focus on payment security, check-in and check-out automation, and guest experience optimization. The solution offers tools for payment authorization management, electronic document signing, and identity verification, helping to reduce the risk of fraud and improve operational efficiency. Integration with leading Property Management Systems (PMS) and other hotel technologies enables automated and security-compliant workflow. Canary Technologies also provides guest communication and upselling capabilities, supporting facilities in personalizing service and managing digital interactions.

    Hall 8.1 | 131
    https://navigate.itb.com/company/Canary-Technologies--1006711

  • https://hoteltechreport.com/guest-experience/hotel-guest-apps/duve-app

    Guest Journey, Automatization and Smart Hospitality (Artificial Intelligence)

    Duve App is a guest management platform developed for the hospitality industry to streamline guest communication and automate check-in and check-out processes. The solution includes features such as contactless check-in, centralized messaging and upselling tools, enabling hotel operators to improve operational efficiency and increase revenue opportunities.
    The platform also offers a customizable web application that allows guests to communicate in their own language, access information about services, make purchases and use digital access to rooms, eliminating the need for physical keys. Integration with existing systems provides flexibility and adaptability to the evolving needs of the industry.
    Duve App is considered an effective solution for centralizing and simplifying the management of guest interactions.

    Hall 8.1 | 115
    https://navigate.itb.com/company/Duve--1012748

  • https://hoteltechreport.com/guest-experience/mobile-key-hotel/flexipass-keyless-mobile-access

    Keyless Mobile Acces
    FLEXIPASS is a digital access solution designed for the hotel industry that allows guests to access their rooms via digital keys on smartphones, eliminating the need for physical keys or magnetic cards. The platform integrates with leading Property Management Systems (PMS) and electronic lock systems, providing automated operational flow and enhanced security. FLEXIPASS supports contactless access, improving the guest experience and reducing workload for staff. The solution is compatible with various hotel infrastructures, offering a scalable alternative for access management in hospitality facilities.

  • https://hotelbird.com/en/

    Guest Journey, Automatization and Smart Hospitality.

    Hotelbird is a digital check-in and check-out platform developed to streamline and modernize hotel operations. By automating these recurring processes, the solution helps improve operational efficiency and provide a smoother guest experience.
    The platform integrates with existing technology infrastructure, providing a sustainable and cost-optimized solution. Automation of check-in and check-out reduces the administrative burden on staff, contributing to greater operational efficiency and an overall improvement in guest satisfaction.

    Hall 8.1 | 131a
    https://navigate.itb.com/company/Hotelbird-GmbH--1020446

  • https://www.hospitalitynet.org/organization/17024203/like-magic.html

    Guest Journey, Automatization and Smart Hospitality.

    LIKE MAGIC is a digital hospitality platform designed for intelligent and efficient management of operational processes, providing a seamless experience for all stakeholders.
    The platform integrates all relevant business systems and applications into a single intelligent, open and user-centric solution, innovatively connecting guests, staff and operators. By optimizing both revenue and operational efficiency, LIKE MAGIC helps improve guest and staff satisfaction, driving sustainable growth and innovation in the industry.
    Customers using LIKE MAGIC include Schani, Stay KooooK, IBIS Styles Nagold, the ZIPPER, Stay BRIGHT, and others.

    Hall 7.1c | 103a
    https://navigate.itb.com/company/LIKE-MAGIC--1025148

  • https://hoteltechreport.com/marketing/direct-booking-tools/reguest

    Guest Journey (Artificial Intelligence)

    Re:Guest is an advanced communication and sales management platform designed specifically for the hotel industry. The solution enables optimization and standardization of guest interactions, helping to increase revenue and improve the overall experience.
    Key features include automated messaging, real-time chat and the sending of personalized offers, supporting hoteliers in optimizing sales and operational efficiency. Through its integration with existing systems, eGuest facilitates more personalized and effective service management, helping to improve guest satisfaction and loyalty.

    Hall 8.1 | 121
    https://navigate.itb.com/company/ReGuest-GmbH--1217371

  • https://saltosystems.com/it-ch/industrie/hospitality/

    Smart Access

    Salto is an electronic access control system designed for the hotel industry that offerren wire-free and keyless solutions to improve access management, optimize security, and simplify the guest experience. Based on Salto Virtual Network (SVN) technology with a data-on-card platform, the system enables access control via standalone or networked locks, integrating with existing hotel operations for flexible management of spaces from guest rooms to service areas. Electronic locks and mobile solutions provide an intuitive and secure experience for guests and staff, contributing to the operational efficiency and security of hospitality facilities.

    Hall 7.1c | 114
    https://navigate.itb.com/company/Salto-Systems-GmbH--1035590

  • https://hoteltechreport.com/guest-experience/contactless-checkin/straiv

    Guest Journey, Automatization and Smart Hospitality.

    Straiv is a digital platform designed to optimize the guest journey in the hotel industry, offering solutions for online check-in and check-out, digital registration, mobile access to rooms via web app, guest messaging, and a digital directory of services. Integration with hotel management systems such as Oracle Suite 8 ensures smooth operations, while customizable modules enable adaptation to the specific needs of facilities. Based on progressive web app technology, the platform allows guests to access services without the need to install applications, helping to reduce operational costs and improve service customization. Currently used in more than 2,500 hotels in 29 countries, Straiv is a scalable and evolving solution for automation and operational efficiency in the hospitality industry.

    Hall 7.1c | 105
    https://navigate.itb.com/company/straiv-GmbH--1038776

 

CRS, CHANNEL MANAGER AND BOOKING ENGINE

 

REVENUE MANAGEMENT

  • Revenue Management Systems

    Duetto is a cloud-based revenue management platform designed to optimize the rate strategy of accommodations through the use of artificial intelligence and real-time data analysis. The solution enables hotels to dynamically adjust rates based on market demand, improving profitability and competitiveness. Through integration with leading Property Management Systems (PMS) and distribution tools, Duetto automates decision making, reducing operational complexity and increasing efficiency in revenue management. With an intuitive interface and advanced predictive analytics tools, the platform supports independent hotels and hotel chains in implementing more flexible and data-driven pricing strategies.

    Hall 8.1 | 102
    https://navigate.itb.com/company/Duetto--1012668

  • https://hoteltechreport.com/revenue-management/revenue-management-systems/flyr

    Revenue Management Systems

    FLYR for Hospitality is an advanced revenue management system designed to support hoteliers with sophisticated analytics and real-time data. Using artificial intelligence and machine learning, the platform optimizes rate management through a dynamic pricing strategy based on current market demand.
    The intuitive interface allows revenue managers and general managers to easily use the platform's features, improving operational efficiency and revenue management. FLYR for Hospitality provides strategic analysis and decision support to optimize business strategies, enabling hoteliers to maximize revenue potential and implement effective pricing strategies on an ongoing basis.

    Hall 8.1 | 132
    https://navigate.itb.com/company/FLYR--1211713

  • Revenue Management Systems (Artificial Intelligence)

    IDeaS is an artificial intelligence-based revenue management platform designed to support hotels and hotel chains in optimizing rate strategies and maximizing revenue. Using advanced data analysis and predictive algorithms, the solution enables dynamic adjustment of rates based on market demand, improving profitability and operational efficiency. Integration with leading Property Management Systems (PMS) and distribution tools automates decision making, reducing the risk of errors and optimizing booking control. With in-depth analysis tools and a scalable interface, IDeaS provides accommodations with a data-driven approach to strategic revenue management.

    Hall 8.1 | 110
    https://navigate.itb.com/company/IDeaS--1035894

  • https://hoteltechreport.com/revenue-management/revenue-management-systems/roompricegenie

    Revenue Management Systems

    RoomPriceGenie is a revenue management system designed to optimize rate management in independent hotels. Using advanced dynamic pricing algorithms and real-time analytics, the platform ensures effective pricing based on market demand.
    Integration with leading Property Management Systems (PMS) and channel managers simplifies operations, reducing the time spent on rate management. RoomPriceGenie offers both automatic price adjustments and manual control options, making it a flexible and intuitive solution.
    With a user-friendly interface and dedicated support service, RoomPriceGenie is a strategic choice for small and medium-sized hotels looking to increase revenue efficiently and effectively.

    Hall 7.1c | 105
    https://navigate.itb.com/company/RoomPriceGenie-AG--1034959

  • https://hoteltechreport.com/revenue-management/revenue-management-systems/smartpricing

    Revenue Management Systems

    Smartpricing is a revenue management system that helps hotels and accommodations optimize pricing strategies automatically. By analyzing real-time market data, occupancy, and competitor rates, the software dynamically adjusts prices to maximize revenue each season. By integrating with leading Property Management Systems (PMS) and channel managers, Smartpricing automates rate updates across multiple sales channels, reducing manual work. With an intuitive interface and simple configuration, the system requires minimal intervention, allowing hoteliers to focus on the guest experience.

    Hall 10.1 | 203
    https://navigate.itb.com/company/Smartpricing--1211715

  • https://mize.tech/

    Revenue optimization (Artificial Intelligence)

    Mize.tech is an artificial intelligence-based platform designed to optimize reservation management and maximize revenue in the hotel industry. Through advanced data analytics and process automation, Mize.tech helps hotels, tour operators, and travel agents identify rate optimization opportunities, improve inventory management, and increase profitability. Integrating with leading Property Management Systems (PMS) and channel managers, the platform offers predictive analytics, margin optimization and dynamic reservation management tools. With its scalable technology and ability to automate complex operations, Mize.tech enables property operators to improve operational efficiency and make data-driven decisions to maximize profits.

    Hall 5.1|134
    https://navigate.itb.com/company/Mize--1028144

 

DIRECT BOOKING

 

REPUTATION MANAGEMENT

  • https://hoteltechreport.com/it/marketing/reputation-management/customer-alliance

    Reputation Management - (Artificial Intellingence)

    CA Customer Alliance GmbH is an online reputation management and customer experience platform designed for the hotel industry. The solution enables facilities to collect, analyze and respond to guest reviews across multiple channels, optimizing their visibility and ranking on booking portals. The system integrates tools for automated post-stay survey delivery, review management and data analysis to improve guest satisfaction. Integration with leading Property Management Systems (PMS) facilitates the automation of feedback collection processes, enabling hotels to monitor their reputation and optimize their loyalty and communication strategy.

    Hall 7.1c | 110
    https://navigate.itb.com/company/CA-Customer-Alliance-GmbH--1006473

  • https://hoteltechreport.com/marketing/reputation-management/mara-ai-review-assistant

    AI Review Assistant (by MARA Solutions) is an artificial intelligence-based tool that helps hotels manage reviews more quickly and effectively. By automatically generating customized responses, it allows them to respond up to three times faster, improving response rates and speed scores on OTAs such as Expedia. The software supports multiple languages and different types of reviews, making it easy to use and suitable for any property. By automating responses, hotels save valuable time, improve the guest experience, and strengthen their online reputation. Perfectly integrated with daily operations, AI Review Assistant reduces manual work, allowing staff to focus on what really matters: hospitality.

    Hall 6.1 | 252
    https://navigate.itb.com/company/MARA-Solutions--1026282

  • https://hoteltechreport.com/marketing/reputation-management/trustyou

    Reputation Management - (Artificial Intellingence)

    TrustYou is a reputation management system developed for hoteliers to centralize and optimize the management of guest reviews and feedback. The platform aggregates reviews from numerous global sources into a single inbox, also including data collected through hotel surveys, thus facilitating analysis and management of responses in a timely manner.
    With sophisticated sentiment analysis capabilities, TrustYou provides strategic insights useful for improving guest satisfaction and quality management. This approach enables hotels to effectively understand and intervene in guest experiences, helping to improve the overall experience, increase operational efficiency, and foster loyalty, which has a positive impact on revenue.

    Hall 8.1 | 122
    https://navigate.itb.com/company/TrustYou-GmbH--1041909

 

CHATBOT AND GUEST ENGAGEMENT

  • https://aicall.io/en

    AI Telephone bot (Artificial Intelligence)
    aicall.io is an artificial intelligence-based platform designed to automate and optimize call management in the hospitality industry. Using AI voice assistants, the solution can automatically respond to guest requests, manage reservations, provide information, and support 24/7 customer service, reducing staff workload. Integration with leading Property Management Systems (PMS) and telephone switchboards enables efficient and seamless operational flow. Through data analysis and automation of interactions, aicall.io helps hotels improve guest experience, optimize operational costs, and increase communication efficiency.

    Hall 10.1 | 112
    https://navigate.itb.com/company/aicall-io-GmbH--1212042

  • https://bookline.io/en/hotels/

    Automatic call reservation - (Artificial Intelligence)

    Bookline is an advanced solution designed to convert offline calls into direct online bookings, offering accommodations a flexible system that combines automation and human assistance, both during and outside business hours.
    Based on artificial intelligence, the Hotel Voice software is specifically developed for hotels and restaurants, with the goal of optimizing reservation management and increasing net sales. The platform enables more efficient management of the reservation process, helping to improve operational performance and the conversion of requests into confirmed reservations.

    Hall 6.1 | 210
    https://navigate.itb.com/company/bookline-ai--1217709

  • https://hoteltechreport.com/marketing/hotel-chatbots/hijiffy-hotel-chatbot

    Hotel Chatbot - (Artificial Intelligence)

    HiJiffy Hotel Chatbot is an advanced guest communication platform designed to streamline hotel operations through automation and integration of contact channels. Based on artificial intelligence technologies, the solution centralizes various communication tools, including email, social media, and OTAs, into a single, intuitive interface.
    Automating guest interactions enables 24/7 continuous support, reducing the workload of front desk and customer service staff. With automated FAQ management, the system helps reduce operational costs and improve reservation conversion rates through real-time interactions.
    HiJiffy integrates with leading hotel management systems and industry platforms, including Oaky and D-EDGE, offering a scalable solution for modernizing guest communication and increasing operational efficiency.

    Hall 8.1 | 124
    https://navigate.itb.com/company/Hijiffy-S-A--1019548

  • Guest Engagement

    Hoteza is a digital platform designed to improve guest experience management in the hotel industry. The solution provides tools to optimize customer interaction, identify upsell opportunities and ensure efficient integration with leading hotel management software.
    The platform includes several features, including IPTV, Stream & Cast, Guest App, online check-in, HotPad, Digital Signage and HSIA(High-Speed Internet Access), offering a centralized system for communication and service management.
    Currently adopted by more than 500 hotels globally, Hoteza supports accommodations in digitizing services, contributing to more efficient management of guest communication.

    Hall 8.1 | 140a
    https://navigate.itb.com/company/Hoteza-d-o-o--1020507

  • https://www.onsai.io/en

    Hotel Chatbot and AI Telephone bot (Artificial Intelligence)

    Onsai.io is an artificial intelligence-based solution that simplifies communication in hotels by automatically handling calls and messages to improve operational efficiency. With the ability to answer up to 70 percent of calls autonomously, it helps reduce staff workload and speed up processes. The platform easily integrates with existing hotel systems and is designed to ensure maximum data security. Active 24/7 and multilingual, it handles reservation requests, changes, general information and automatic reservation verifications. Easy to implement in a matter of days, onsai.io has already proven its effectiveness: in the case of McDreams Hotel GmbH, it reduced staff costs for administrative tasks by 80 percent and automated more than 60 percent of inbound calls.

    Hall 7.1c | 103a
    https://navigate.itb.com/company/Onsai--1215380

  • https://hoteltechreport.com/marketing/hotel-chatbots/quicktext

    Hotel Chatbot - (Artificial Intelligence)

    Quicktext is an artificial intelligence-based platform designed to improve guest communication and optimize operational efficiency in the hotel industry. Through the Velma AI chatbot, the solution automates responses to frequently asked questions, helping to increase guest satisfaction and drive direct bookings.
    The platform integrates with booking engines, CRM systems and various communication channels, including WhatsApp and Google, ensuring consistent and effective interactions. Quicktext also supports multilingual management and includes advanced automation tools, such as Q-Sales, Q-SEO and Q-Dynamic, aimed at optimizing sales and marketing strategies.
    Through the efficient structuring and distribution of data with Q-Data and Q-Channel, the platform supports data-driven decision making. The business intelligence module, Q-BI, also enables improved productivity and maximized revenue, positioning Quicktext as a strategic solution for digital guest management in the hospitality industry.

    Hall 6.1 | 220
    https://navigate.itb.com/company/Quicktext-SAS--1033417

  • https://hoteltechreport.com/guest-experience/guest-room-tablets/suitepad

    In-Room Hotel Tablets
    SuitePad is an in-room tablet solution designed for the hotel industry that integrates various guest services into a single platform, including digital directory, room service ordering, hotel phone, TV control, and reservation tools. The platform enhances the guest experience by providing a modern interface for interacting with hotel services, while contributing to operational efficiency through reduced paper usage and push messaging communication. SuitePad supports upselling strategies and sustainability initiatives, such as the Green Option, which allows guests to forgo daily room cleaning. Although backend management may present some complexities, the integration between hardware and software ensures advanced functionality and reliable performance, making SuitePad a strategic solution for optimizing hotel services.

    Hall 8.1 | 134
    https://navigate.itb.com/company/SuitePad-GmbH--1038920

 

HOSPITALITY SOLUTIONS

 

HOTEL CRM

  • https://hoteltechreport.com/marketing/hotel-crm/smart-host

    Hotel CRM & Email Marketing

    Smart Host CRM is a Customer Relationship Management (CRM) platform developed for the hospitality industry, with the goal of optimizing the management of guest interactions throughout the entire guest cycle. Integration with Property Management Systems (PMS) enables personalized communication in real time, improving guest engagement and operational effectiveness.
    The platform offers tools for communications automation, including pre- and post-stay e-mail, newsletter management, and campaign analytics. Advanced features include the creation of detailed guest profiles with interaction history, pre- and post-stay surveys to gather feedback and upsell opportunities, as well as artificial intelligence-based campaigns to optimize hotel occupancy.
    Smart Host CRM also integrates an offer management module, messaging system and payment processing capabilities, helping to streamline operational processes. While praised for advanced data segmentation and communication automation, some users report the need for more extensive customization options and deeper integration with hotel management systems.
    The platform is proposed as a solution to improve the efficiency of guest communication operations, with the goal of increasing retention rates and optimizing relationship management in the hotel industry.

    Hall 7.1c | 105
    https://navigate.itb.com/company/Smart-Host-GmbH--1037619

  • https://hoteltechreport.com/marketing/hotel-crm/revinate-marketing

    Hotel CRM & Email Marketing

    Revinate is an email marketing and customer relationship management (CRM) solution developed for the hotel industry, with advanced features for guest data management, personalized marketing, and integration with Property Management Systems (PMS). The platform enables hotels to automate email campaigns throughout the customer journey, improving conversion rates and optimizing the guest experience, even in shortage situations. Using advanced profile segmentation and analytics tools, Revinate enables targeted communication based on guest preferences, increasing engagement and loyalty. The platform's analytical capabilities provide detailed metrics on campaign performance, supporting more effective marketing strategies and increased revenue. Although the initial setup may present some complexities, Revinate is a strategic solution for accommodations looking to streamline marketing operations and improve guest relationship management.

    Hall 8.1 | 117
    https://navigate.itb.com/company/Revinate--1034211

  • https://hoteltechreport.com/marketing/hotel-crm/dailypoint-data-management

    Central Data Management

    dailypoint™ 360° - Central Data Management is a data management and Customer Relationship Management (CRM) platform developed for the hospitality industry. The solution centralizes guest data from multiple sources, using artificial intelligence to process it through 350 detailed steps and generate a Golden Record, a unified and reliable guest profile. Integration with Property Management Systems (PMS) and other applications enables operational automation and an improved guest experience. Key features include advanced analytics, personalized marketing and segmentation tools designed to optimize revenue and operational efficiency. Advanced data cleansing capabilities ensure high quality standards, while theopen API ensures smooth integration with other systems, preserving data integrity. Modules such as Data Laundry, Campaign Manager, and Privacy Dashboard for GDPR compliance offer advanced solutions for data-driven marketing, guest retention, and management efficiency, making dailypoint™ a strategic tool for hotel businesses geared toward digitization and operations optimization.

    Hall 9 | 306
    https://navigate.itb.com/company/dailypoint-tm--1040795

  • https://hoteltechreport.com/marketing/hotel-crm/for-sight-crm

    Hotel CRM & Email Marketing

    For-Sight is a customer relationship management (CRM) and marketing automation platform developed for the hotel industry to optimize guest data management and improve communication strategies. The solution centralizes information from various systems, such as Property Management Systems (PMS) and reservation tools, to create detailed profiles and enable targeted and personalized marketing campaigns. Through advanced data analysis and automated segmentation, For-Sight helps hotels improve guest engagement, increase direct bookings, and maximize return on investment in loyalty strategies.

    Hall 10.1 | 214a
    https://navigate.itb.com/company/For-Sight--1204738

 

VARIOUS

ITB BERLIN CONVENTION

In parallel with the trade show, theITB Berlin Convention, the world's most influential conference in the travel industry, will also be held during the three days in Berlin. An unmissable opportunity to delve into global trends through keynotes, panel discussions, best practices, expert interviews and award ceremonies.

📌 Key themes of the 2025 edition:
🚀 Travel Tech: the latest digital innovations for hospitality and tourism
📈 Marketing & sales: effective distribution and promotion strategies
🔮 The future of travel: new trends and emerging business models
🏢 MICE & destination management: solutions for events and territories
🌍 Sustainability & social responsibility: conscious and inclusive travel
💼 Business travel & future of work: new dynamics for the corporate sector

🔗 Check out the full program: ITB Berlin Convention 2025

SOURCES

Jacopo Longhi
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