ITB Berlin 2026 - The Definitive Guide for Independent Hotels (3rd edition)

Written by Jacopo Longhi

ITB Berlin will once again bethe globalepicenter of the tourism industry in 2026. For over half a century, this trade show has been a key hub for industry professionals, acting as a catalyst for new strategic partnerships and providing a privileged stage for innovations that are reshaping the future of travel and hospitality.

This guide is dedicated to independent hotels that want to navigate the most sophisticated technologies to enhance management, distribution, and guest experience. If you are planning your visit to Berlin for March 3, 4, and 5, 2026, we have selected the most dynamic companies in the Travel Tech landscape for you.

The central theme of 2026: The era of AI Agents

While past editions saw the emergence of chatbots, the 2026 edition marks the evolutionary leap towards AI Agents. This year, technology is no longer limited to responding, but takes action. The key topic at the fair will be the integration of these agents at every operational level: from fluid communication with guests to autonomous booking management and the creation of hyper-personalized experiences. But that's not all: we will see how artificial intelligence is revolutionizing internal procedures (back-office), intelligent performance data extraction, and predictive revenue management optimization.

Our selection criteria

To ensure you receive valuable insights, we have selected the companies featured based on rigorous standards and authoritative industry sources:

  • The ranking HotelTechAwards 2026 by Hotel Tech Report.

  • Insights from Hospitality Net (powered by Hsyndicate), a global benchmark.

  • The network of partners of SHS ACADEMY, the network of consultants we are part of.

  • Our decades of experience gained in the field of Travel Tech.

Where to find them: The technology pavilions

To optimize your route between the stands, we recommend focusing your visit on halls 5.1, 6.1, 7.1c, 8.1, 9, and 10.1.

Useful tools: To find your way around the exhibition grounds, consult the Official ITB Berlin 2026 Map.


Don't have time to read the entire guide?

Download the mini-guide to the 15 hotel technologies selected for ITB Berlin 2026.

We have summarized the reasons why these solutions are unmissable, helping you optimize your route between stands. It is an indispensable tool for moving around the fair in the most efficient way, avoiding unnecessary time wasting and going straight to the innovation that matters.

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PMS (PROPERTY MANAGEMENT SYSTEM)

  • https://hoteltechreport.com/operations/property-management-systems/apaleo-pms


    PMS Apaleo represents an "open revolution" in the world of PMS. Built on an entirely API-based architecture, this system was created to break down the barriers that historically made integration between different software programs difficult and expensive. Apaleo does not try to do everything on its own, but acts as the beating heart of an ecosystem, allowing hotels to choose and connect the best applications on the market (for revenue, cleaning, messaging, etc.) in just a few minutes via its App Store. It is the ideal platform for hoteliers who do not want to compromise and want maximum flexibility to evolve their technology in step with market developments.

    AI 2026 strength: Open ecosystem for external AI Agents

    Hall 9 | 217b
    https://navigate.itb.com/company/Apaleo-GmbH--1002568

  • https://hoteltechreport.com/operations/property-management-systems/casablanca-hotelsoftware

    PMS
    CASABLANCA hotelsoftware (PMS) is a comprehensive hotel management system designed to optimize the operations of lodging facilities. The platform offers advanced tools for multi-property management, automated billing, and yield management, enabling you to maximize revenue through upselling strategies and integration with multiple booking portals.
    With an intuitive interface and responsive service support, CASABLANCA hotelsoftware ensures an efficient operational flow, facilitating the management of reservations and guest experience. The automation of processes, from booking to check-out, helps improve operational efficiency and provide smoother, more personalized service.
    Suitable for facilities of any size, the system provides an end-to-end solution to simplify management activities and optimize hotel performance.

    Hall 7.1C | 108
    https://navigate.itb.com/company/CASABLANCA-hotelsoftware-GmbH--1212906

  • https://hoteltechreport.com/operations/hotel-management-software/cloudbeds-hms

    PMS All in one
    Cloudbeds HMS is a hotel management system developed to improve the operational efficiency of lodging facilities. The platform enables direct integration with numerous Online Travel Agencies (OTAs) and features an advanced channel management system designed to reduce the risk of overbooking and optimize rate management.
    The intuitive interface makes it easy to perform daily tasks, contributing to more efficient staff management. Cloudbeds HMS offers dedicated tools for distribution, guest experience, and data analysis, supporting increased direct bookings and revenue maximization.
    Although there are reports of room for improvement in terms of reporting and mobile accessibility, the system is a comprehensive solution that can meet the needs of accommodations of different sizes and types.

    Hall 8.1 | 137
    https://navigate.itb.com/company/Cloudbeds--1211710

  • https://hotelfriend.com/

    PMS All in one
    HotelFriend AG is a German software development company based in Berlin, founded in 2017. Our mission is to provide a complete cloud-based all-in-one hotel operations platform to manage your entire hotel business online, with one software partner instead of many.

    Hall 7.1c | 102
    https://navigate.itb.com/company/HotelFriend-AG--1020192

  • https://hoteltechreport.com/operations/property-management-systems/mews


    PMS Mews is much more than just management software; it is a next-generation cloud platform designed to transform your hotel into a modern profit center. Founded by former hoteliers, its philosophy revolves around the concept of "burden-free hospitality. " Mews stands out for its intuitive user interface (similar to that of a modern smartphone) and its ability to automate every stage of the stay: from online check-in to secure payments, to intelligent space management (not only rooms, but also parking, meeting rooms, and co-working areas). It is the go-to solution for those who want a "turnkey" ecosystem that combines operational efficiency, design, and cutting-edge financial management.

    AI 2026 strength: Operational automation and native Fintech

    Hall 9 | 315
    https://navigate.itb.com/company/MEWS--1027306

  • https://hoteltechreport.com/operations/property-management-systems/opera-hotels-software

    PMS
    Oracle OPERA PMS is a hotel management system designed to optimize hotel operations and distribution by leveraging advanced cloud-based technologies. The platform offers tools to improve operational efficiency through customizable dashboards, smooth integration with third-party systems, and a scalable architecture.
    The system supports extensive mobile capabilities, helping to reduce staff training time and increase productivity. OPERA PMS handles a wide range of activities, from front office operations, such as check-in and room assignment, to back office functions, including revenue management.
    With real-time visibility and integration capabilities, OPERA PMS is a strategic solution for improving hotel management and guest experience.

    Hall 9 | 122
    https://navigate.itb.com/company/Oracle-Deutschland-BV-Co-KG--1030183

  • https://hoteltechreport.com/operations/property-management-systems/protel-pms

    PMS
    Protel PMS (by Planet) is a hotel management system designed to streamline resort operations and improve the guest experience. The platform, suitable for independent hotels, hotel chains and resorts, offers a centralized cloud-based solution for managing reservations, payments and day-to-day administrative tasks.
    The system is distinguished by its wide range of features and ability to integrate with more than 1,200 hospitality solutions via the protel io interface, ensuring an interoperable technology infrastructure. Key features include advanced reporting tools, customization options and an integrated payment system.
    Available in both on-premise and cloud modes, protel PMS offers flexibility in operational management. Automation of processes and centralization of information enable improved management efficiency, allowing hotel operators to focus on the quality of service provided to guests.

    Hall 9 | 316
    https://navigate.itb.com/company/Planet--1001265

 

HOUSEKEEPING, STAFF COLLABORATION AND FACILITY MANAGEMENT

 

GUEST JOURNEY, AUTOMATIZATION AND SMART HOSPITALITY

  • Guest Journey, Automatization and Smart Hospitality.

    Canary Technologies is a digital platform designed for hotel operations management, with a focus on payment security, check-in and check-out automation, and guest experience optimization. The solution offers tools for payment authorization management, electronic document signing, and identity verification, helping to reduce the risk of fraud and improve operational efficiency. Integration with leading Property Management Systems (PMS) and other hotel technologies enables automated and security-compliant workflow. Canary Technologies also provides guest communication and upselling capabilities, supporting facilities in personalizing service and managing digital interactions.

    Hall 8.1 | 118
    Canary Technologies

    https://navigate.itb.com/company/Canary-Technologies--1121525

  • https://hoteltechreport.com/guest-experience/hotel-guest-apps/duve-app

    Guest Journey, Automatization and Smart Hospitality (Artificial Intelligence)

    Duve App is a guest management platform developed for the hospitality industry to streamline guest communication and automate check-in and check-out processes. The solution includes features such as contactless check-in, centralized messaging and upselling tools, enabling hotel operators to improve operational efficiency and increase revenue opportunities.
    The platform also offers a customizable web application that allows guests to communicate in their own language, access information about services, make purchases and use digital access to rooms, eliminating the need for physical keys. Integration with existing systems provides flexibility and adaptability to the evolving needs of the industry.
    Duve App is considered an effective solution for centralizing and simplifying the management of guest interactions.

    Hall 8.1 | 114
    https://navigate.itb.com/company/Duve--1012748

  • https://hoteltechreport.com/guest-experience/mobile-key-hotel/flexipass-keyless-mobile-access

    Keyless Mobile Acces
    FLEXIPASS is a digital access solution designed for the hotel industry that allows guests to access their rooms via digital keys on smartphones, eliminating the need for physical keys or magnetic cards. The platform integrates with leading Property Management Systems (PMS) and electronic lock systems, providing automated operational flow and enhanced security. FLEXIPASS supports contactless access, improving the guest experience and reducing workload for staff. The solution is compatible with various hotel infrastructures, offering a scalable alternative for access management in hospitality facilities.

  • https://hoteltechreport.com/guest-experience/hotel-guest-apps/guestnet

    Guest Journey, Automatization and Smart Hospitality.

    Guestnet is one of the most robust and highly regarded solutions in the DACH region (Germany, Austria, Switzerland) for digitizing the guest experience. It is positioned as an all-in-one platform that accompanies guests from the moment they make their reservation until they check out, with a strong focus on usability.

    Hall 8.1 | 153
    https://navigate.itb.com/company/Guestnet--1221475

  • https://hoteltechreport.com/guest-experience/hotel-guest-apps/like-magic-app

    Guest Journey, Automatization and Smart Hospitality.

    Likemagic AG is at the forefront of digital transformation in hospitality with a unified platform that redefines the concept of Guest Experience and Operational Excellence. Born from the direct experience of the prestigious SV Group, Likemagic's solution is not just software, but a browser-based ecosystem that natively integrates every touchpoint of the guest's journey: from the booking engine to quick check-in (under 4 minutes), to digital key management and omnichannel messaging. The real magic lies in operational efficiency: by automating up to 80% of front-desk administrative tasks, Likemagic frees staff from repetitive tasks, allowing teams to refocus on the essence of hospitality while improving revenue per room thanks to predictive upselling engines.

    Hall 7.1c | 111
    https://navigate.itb.com/company/LIKE-MAGIC--1025148

  • https://hoteltechreport.com/marketing/direct-booking-tools/reguest

    Guest Journey (Artificial Intelligence)

    Re:Guest is the leading Sales Intelligence platform that radically transforms the way hotels communicate with their guests and convert inquiries into direct bookings. It is not just a messaging system, but a powerful sales ecosystem that digitizes the entire lead lifecycle: from creating emotional and hyper-personalized quotes to automating pre- and post-stay marketing. Through an elegant and intuitive interface, Re:Guest allows hoteliers to centralize every communication channel (email, WhatsApp, Messenger) in a single platform, optimizing response times and maximizing revenue through upselling and cross-selling strategies that are seamlessly integrated into the sales flow.

    Hall 8.1 | 110
    https://navigate.itb.com/company/ReGuest-GmbH--1217371

  • https://saltosystems.com/it-ch/industrie/hospitality/

    Smart Access

    Salto is an electronic access control system designed for the hotel industry that offerren wire-free and keyless solutions to improve access management, optimize security, and simplify the guest experience. Based on Salto Virtual Network (SVN) technology with a data-on-card platform, the system enables access control via standalone or networked locks, integrating with existing hotel operations for flexible management of spaces from guest rooms to service areas. Electronic locks and mobile solutions provide an intuitive and secure experience for guests and staff, contributing to the operational efficiency and security of hospitality facilities.

    Hall 7.1c | 114
    https://navigate.itb.com/company/Salto-Systems-GmbH--1035590

  • https://hoteltechreport.com/guest-experience/contactless-checkin/straiv

    Guest Journey, Automatization and Smart Hospitality.

    Straiv is a digital platform designed to optimize the guest journey in the hotel industry, offering solutions for online check-in and check-out, digital registration, mobile access to rooms via web app, guest messaging, and a digital directory of services. Integration with hotel management systems such as Oracle Suite 8 ensures smooth operations, while customizable modules enable adaptation to the specific needs of facilities. Based on progressive web app technology, the platform allows guests to access services without the need to install applications, helping to reduce operational costs and improve service customization. Currently used in more than 2,500 hotels in 29 countries, Straiv is a scalable and evolving solution for automation and operational efficiency in the hospitality industry.

    Hall 7.1c | 109
    https://navigate.itb.com/company/straiv-GmbH--1038776

 

CRS, CHANNEL MANAGER AND BOOKING ENGINE

  • https://www.derbysoft.com/

    Online distribution

    DerbySoft is a global leader in hospitality connectivity, specializing in breaking down technological barriers between hotels and distribution channels. The platform acts as a high-performance bridge, managing complex data flows between hotel management systems (PMS/CRS) and a vast network of distributors, including OTAs, metasearch engines, bed banks, and global travel agencies. Alongside pure connectivity, DerbySoft has integrated AI Voice Agent solutions, intelligent voice assistants capable of handling switchboard calls, providing real-time information, and supporting the booking process, dramatically reducing the manual workload for staff. Thanks to a scalable technological infrastructure, DerbySoft ensures that rates, availability, and content are synchronized in real time with minimal latency, optimizing the visibility of properties and maximizing sales opportunities on a global scale.

    Hall 8.1 | 112
    https://navigate.itb.com/company/DerbySoft-Inc--1011565

  • https://hoteltechreport.com/meetings-and-events/venue-booking-platforms/meetingpackagecom-booking-engine

    CRS for MICE

    MeetingPackage is a software solution designed to optimize meeting and event (M&E) sales management in the hospitality industry. The platform helps increase direct booking conversion rates by offering real-time availability of event and meeting space.
    The system supports upselling strategies for additional services, such as food & beverage offerings, through flexible and transparent pricing options. The ability to make online payments simplifies transactions and helps reduce operational costs.
    MeetingPackage integrates with leading hotel management systems, adapting to different technology infrastructures. The software includes a channel manager for distribution across more than 300 channels, enabling hotels to manage their business strategy centrally. In addition, the solution offers advanced venue and sales management tools, including revenue management modules, pricing configuration and business rules, enhancing integration with sales and catering systems as well as Property Management Systems (PMS).

    Designed to make the booking process more efficient, the platform contributes to increased revenue and improved customer interaction. 

    Hall 8.1 | 101
    https://navigate.itb.com/company/MeetingPackage--1026981

  • CRS/Booking Engine

    QNT Simple Booking is an online booking engine designed for the hotel industry, with the goal of optimizing the conversion of direct bookings. The platform enables hotels to manage availability, rates and promotions in real time, offering an intuitive interface for end users. Integration with Property Management Systems (PMS) and channel managers supports an automated operational flow, while customization features allow the booking experience to be tailored to the specific needs of the property. QNT Simple Booking includes tools for performance monitoring and sales strategy management, facilitating distribution optimization and improved online visibility.

    Hall 8.1 | 134
    https://navigate.itb.com/company/Zucchetti-Hospitality--1045607

  • Channel Manager, Booking Engine, and CRO

    SiteMinder is a hotel distribution technology platform designed to optimize reservation management and increase the online visibility of accommodations. Using an advanced channel manager, direct booking engine and business intelligence tools, the solution enables hotels to connect to OTAs, metasearch engines and direct booking systems, updating availability and rates in real time. Integration with leading Property Management Systems (PMS) automates operational flows, reducing the risk of overbooking and improving management efficiency. With a scalable infrastructure and advanced analytics tools, SiteMinder supports independent hotels and hotel chains in optimizing online distribution and increasing direct bookings.

    Hall 8.1 | 146
    https://navigate.itb.com/company/SiteMinder--1220042

  • CRS/Booking Engine

    Vertical Booking is a central reservation system (CRS) platform developed for online reservation management and distribution in the hotel industry. The solution includes a channel manager, direct booking engine, GDS connectivity tools and revenue management features, enabling hotels to manage rates and availability across multiple channels in real time. Integration with leading Property Management Systems (PMS) enables automated operational flow, while customization options support diversified sales strategies. Designed to optimize online distribution and visibility, the platform provides hotel operators with tools for centralized reservation tracking and management.

    Hall 8.1 | 134
    https://navigate.itb.com/company/Zucchetti-Hospitality--1045607

  • https://hoteltechreport.com/revenue-management/channel-managers/hotelrunner

    CRS/Booking Engine

    HotelRunner is a cloud-based end-to-end sales and management platform. It is not just a Channel Manager, but an entire ecosystem that combines a booking engine, payment management, and a global distribution network that connects hotels to over 150 channels (Booking, Expedia, Airbnb, but also niche B2B and offline agencies). Their philosophy is the "Democratization of Technology": offering enterprise-level tools to independent hotels and boutique resorts as well.

    Hall 9 | 217a
    https://navigate.itb.com/company/HotelRunner--1020487

 

REVENUE MANAGEMENT

  • https://hoteltechreport.com/it/revenue-management/revenue-management-systems/atomize

    Revenue Management

    Atomize is the next-generation Revenue Management System (RMS) that has revolutionized the industry with its approach based on total automation and real-time artificial intelligence. Designed for hotels that cannot afford to miss out on market opportunities due to slow manual processes, Atomize constantly monitors demand, competitor prices, and local market fluctuations to provide dynamic and hyper-accurate pricing recommendations. Its streamlined interface and ability to operate in "autopilot" mode make it the tool of choice for hoteliers seeking an immediate increase in RevPAR (Revenue Per Available Room) without having to spend hours every day on complex spreadsheet analysis.

    Hall 9 | 315
    https://navigate.itb.com/company/Atomize--1003510

  • Revenue Management Systems

    Duetto is a cloud-based revenue management platform designed to optimize the rate strategy of accommodations through the use of artificial intelligence and real-time data analysis. The solution enables hotels to dynamically adjust rates based on market demand, improving profitability and competitiveness. Through integration with leading Property Management Systems (PMS) and distribution tools, Duetto automates decision making, reducing operational complexity and increasing efficiency in revenue management. With an intuitive interface and advanced predictive analytics tools, the platform supports independent hotels and hotel chains in implementing more flexible and data-driven pricing strategies.

    Hall 8.1 | 109
    Hall 8.1 | 122

    https://navigate.itb.com/company/Duetto--1218993

  • https://hoteltechreport.com/revenue-management/revenue-management-systems/flyr

    Revenue Management Systems

    FLYR for Hospitality is an advanced revenue management system designed to support hoteliers with sophisticated analytics and real-time data. Using artificial intelligence and machine learning, the platform optimizes rate management through a dynamic pricing strategy based on current market demand.
    The intuitive interface allows revenue managers and general managers to easily use the platform's features, improving operational efficiency and revenue management. FLYR for Hospitality provides strategic analysis and decision support to optimize business strategies, enabling hoteliers to maximize revenue potential and implement effective pricing strategies on an ongoing basis.

    Hall 8.1 | 148

    https://navigate.itb.com/company/FLYR--1211713

  • Revenue Management Systems

    IDeaS is an artificial intelligence-based revenue management platform designed to support hotels and hotel chains in optimizing rate strategies and maximizing revenue. Using advanced data analysis and predictive algorithms, the solution enables dynamic adjustment of rates based on market demand, improving profitability and operational efficiency. Integration with leading Property Management Systems (PMS) and distribution tools automates decision making, reducing the risk of errors and optimizing booking control. With in-depth analysis tools and a scalable interface, IDeaS provides accommodations with a data-driven approach to strategic revenue management.

    Hall 8.1 | 108
    https://navigate.itb.com/company/IDeaS--1035894

  • https://hoteltechreport.com/revenue-management/revenue-management-systems/lodgiq

    Revenue Management System

    LodgingIQ presents itself as the "Decision Intelligence" platform that challenges the giants of traditional revenue management. Based on the philosophy of data simplification, their solution does not just suggest a rate, but provides a holistic analysis that combines revenue, marketing, and operations in a single intuitive interface. It is the ideal tool for hotel managers who want to stop looking at a thousand Excel spreadsheets and start making decisions based on reliable, cross-referenced data.

    Hall 10.1 | 205
    https://navigate.itb.com/company/LODGIQ--1219866

  • https://hoteltechreport.com/revenue-management/revenue-management-systems/roompricegenie

    Revenue Management Systems

    RoomPriceGenie is a revenue management system designed to optimize rate management in independent hotels. Using advanced dynamic pricing algorithms and real-time analytics, the platform ensures effective pricing based on market demand.
    Integration with leading Property Management Systems (PMS) and channel managers simplifies operations, reducing the time spent on rate management. RoomPriceGenie offers both automatic price adjustments and manual control options, making it a flexible and intuitive solution.
    With a user-friendly interface and dedicated support service, RoomPriceGenie is a strategic choice for small and medium-sized hotels looking to increase revenue efficiently and effectively.

    Hall 7.1c | 101
    https://navigate.itb.com/company/RoomPriceGenie--1202802

 

DIRECT BOOKING

 

REPUTATION MANAGEMENT

  • https://hoteltechreport.com/it/marketing/reputation-management/customer-alliance

    Reputation Management

    CA Customer Alliance GmbH is an online reputation management and customer experience platform designed for the hotel industry. The solution allows properties to collect, analyze, and respond to guest reviews across multiple channels, optimizing their visibility and ranking on booking portals. The system integrates tools for automated post-stay surveys, review management, and data analysis to improve guest satisfaction. Integration with leading Property Management Systems (PMS) facilitates the automation of feedback collection processes, allowing hotels to monitor their reputation and optimize their loyalty and communication strategy.

    Hall 7.1c | 107
    https://navigate.itb.com/company/CA-Customer-Alliance-GmbH--1006473

  • https://hoteltechreport.com/marketing/reputation-management/mara-ai-review-assistant

    AI Review Assistant (by MARA Solutions) is an artificial intelligence-based tool that helps hotels manage reviews more quickly and effectively. By automatically generating customized responses, it allows them to respond up to three times faster, improving response rates and speed scores on OTAs such as Expedia. The software supports multiple languages and different types of reviews, making it easy to use and suitable for any property. By automating responses, hotels save valuable time, improve the guest experience, and strengthen their online reputation. Perfectly integrated with daily operations, AI Review Assistant reduces manual work, allowing staff to focus on what really matters: hospitality.

    Hall 7.1c | 110
    https://navigate.itb.com/company/MARA-Solutions--1026282

  • https://hoteltechreport.com/marketing/reputation-management/trustyou

    Reputation Management

    TrustYou is a reputation management system developed for hoteliers to centralize and optimize the management of guest reviews and feedback. The platform aggregates reviews from numerous global sources into a single inbox, also including data collected through hotel surveys, thus facilitating analysis and management of responses in a timely manner.
    With sophisticated sentiment analysis capabilities, TrustYou provides strategic insights useful for improving guest satisfaction and quality management. This approach enables hotels to effectively understand and intervene in guest experiences, helping to improve the overall experience, increase operational efficiency, and foster loyalty, which has a positive impact on revenue.

    Hall 8.1 | 140
    https://navigate.itb.com/company/TrustYou-GmbH--1041909

 

AI CONCIERGE, CHATBOT, AND GUEST ENGAGEMENT

  • https://www.aikosmo.com/

    Kosmo is an advanced Digital Concierge platform designed to automate and optimize communication between hotels and guests through generative artificial intelligence. Unlike traditional chatbots based on rigid flows, AI Kosmo uses language models (LLM) to handle fluid and natural conversations in over 30 languages. The solution acts as a multi-channel virtual assistant, capable of operating simultaneously on websites, WhatsApp, email, and telephone, ensuring instant and accurate responses 24/7.

    Hall 8.1 | 154
    https://navigate.itb.com/company/AI-KOSMO--1215004

  • https://hoteltechreport.com/marketing/hotel-chatbots/hijiffy-hotel-chatbot

    Hotel Chatbot

    HiJiffy Hotel Chatbot is an advanced guest communication platform designed to streamline hotel operations through automation and integration of contact channels. Based on artificial intelligence technologies, the solution centralizes various communication tools, including email, social media, and OTAs, into a single, intuitive interface.
    Automating guest interactions enables 24/7 continuous support, reducing the workload of front desk and customer service staff. With automated FAQ management, the system helps reduce operational costs and improve reservation conversion rates through real-time interactions.
    HiJiffy integrates with leading hotel management systems and industry platforms, including Oaky and D-EDGE, offering a scalable solution for modernizing guest communication and increasing operational efficiency.

    Hall 8.1 | 142
    https://navigate.itb.com/company/Hijiffy-S-A--1019548

  • https://www.onsai.io/en

    Hotel Chatbot and AI Telephone bot

    Onsai represents the ultimate evolution from simple chatbots to autonomous AI agents. Unlike traditional systems that merely respond, Onsai acts as a proactive, decision-making member of the digital team. Its "Agentic" platform can autonomously handle phone calls, chats, and emails in over 25 languages, interacting directly with the PMS to check reservations, modify errors in OTA entries, or close direct sales over the phone. With a documented 80% reduction in administrative workload and 60% automation of incoming calls, Onsai enables hotels (from chains such as McDreams to independent boutique hotels) to maintain excellent service even when severely understaffed.

    Hall 7.1c | 111
    https://navigate.itb.com/company/Onsai--1215380

  • https://hoteltechreport.com/marketing/hotel-chatbots/quicktextQuicktexttends to be the global leader in artificial intelligence for hospitality in 2026, thanks to its renowned AI Agent, Velma. The platform, now evolved into the concept of "AI SuperApp" under the Quinta brand, acts as a centralized nervous system that unifies data, sales, and customer service. Velma does not just answer questions, it is a true conversion machine: thanks to deep integration with over 100 PMSs and the management of over 3,100 structured data points (Q-Data), it is able to guide guests through the entire sales funnel, overcoming objections in real time and scientifically increasing direct bookings.

    Hall 5.1 | 100
    https://navigate.itb.com/company/Quicktext-SAS--1033417

  • Elehttps://runnr.ai/ description

    Hotel Chatbot

    Runnr.ai acts as a virtual concierge for hotels, optimizing the guest experience, lightening the workload of reception staff, and boosting revenue per room.

    Hall 10.1 | 206a

    https://www.itb.com/en/itb-berlin-for-visitors/exhibitor-list/#/detail/runnr-ai--1207716mento

  • https://www.thetripboutique.ai/

    The Trip Boutique is an award-winning Swiss tech company that has developed an AI-as-a-Service platform for hyper-personalization of travel. By merging data science, artificial intelligence, and human expertise, The Trip Boutique transforms the generic offerings of a hotel or agency into tailor-made itineraries based on the specific personality, tastes, and interests of each individual guest. These are not just recommendations, but an "AI Brain" that connects travelers' desires with what the property and destination have to offer, creating a unique and memorable stay.

    Hall 5.1 | 112
    https://navigate.itb.com/company/The-Trip-Boutique-AI--1222570

 

HOSPITALITY SOLUTIONS

 

HOTEL CRM (Customer Relationship Management) and GDP (Guest Data Platform)

  • https://hoteltechreport.com/marketing/hotel-crm/bookboost-crm

    Multi-Channel Customer Relationship Management

    Bookboost defines itself as one of the most agile Customer Journey and Multi-Channel CRM platforms on the European technology scene. Designed specifically for the digital hospitality era, the solution focuses on creating direct relationships with guests through hyper-personalized communication throughout the entire travel cycle: from the moment of booking to post-stay. At the heart of the system is a powerful database (Unified Guest Profile) that aggregates data from the PMS to enable hotels to send the right message, on the user's preferred channel (WhatsApp, email, SMS), at the most relevant time.

    Hall 8.1 | 130
    https://navigate.itb.com/company/Bookboost-AB--1005691

  • https://hoteltechreport.com/marketing/hotel-crm/dailypoint-data-management

    GDP Hotel

    dailypoint™ 360° - Central Data Management is a data management and Customer Relationship Management (CRM) platform developed for the hospitality industry. The solution centralizes guest data from multiple sources, using artificial intelligence to process it through 350 detailed steps and generate a Golden Record, a unified and reliable guest profile. Integration with Property Management Systems (PMS) and other applications enables operational automation and an improved guest experience. Key features include advanced analytics, personalized marketing and segmentation tools designed to optimize revenue and operational efficiency. Advanced data cleansing capabilities ensure high quality standards, while theopen API ensures smooth integration with other systems, preserving data integrity. Modules such as Data Laundry, Campaign Manager, and Privacy Dashboard for GDPR compliance offer advanced solutions for data-driven marketing, guest retention, and management efficiency, making dailypoint™ a strategic tool for hotel businesses geared toward digitization and operations optimization.

    Hall 9 | 306
    https://navigate.itb.com/company/dailypoint-tm--1040795

  • https://hoteltechreport.com/meetings-and-events/hotel-sales-software/event-temple-sales-crm

    MICE CRM

    Event Temple is a Sales CRM and Group Management platform designed to simplify the workflow of hotel sales offices and event venues. The software stands out for its ability to manage the entire sales cycle, from lead generation to contract signing and final logistics organization. With an intuitive interface and powerful automation tools, Event Temple enables sales teams to respond to quote requests in minutes, dramatically increasing contract closure rates and improving staff productivity.

    Hall 7.1c | 118
    https://navigate.itb.com/company/Event-Temple--1209266

  • https://hoteltechreport.com/marketing/hotel-crm/for-sight-crm

    Hotel CRM & Email Marketing

    For-Sight is a customer relationship management (CRM) and marketing automation platform developed for the hotel industry to optimize guest data management and improve communication strategies. The solution centralizes information from various systems, such as Property Management Systems (PMS) and reservation tools, to create detailed profiles and enable targeted and personalized marketing campaigns. Through advanced data analysis and automated segmentation, For-Sight helps hotels improve guest engagement, increase direct bookings, and maximize return on investment in loyalty strategies.

    Hall 10.1 | 100c
    https://navigate.itb.com/company/For-Sight--1206510

  • https://hoteltechreport.com/marketing/hotel-crm/smart-host

    Hotel CRM & Email Marketing

    Smart Host CRM is a Customer Relationship Management (CRM) platform developed for the hospitality industry, with the goal of optimizing the management of guest interactions throughout the entire guest cycle. Integration with Property Management Systems (PMS) enables personalized communication in real time, improving guest engagement and operational effectiveness.
    The platform offers tools for communications automation, including pre- and post-stay e-mail, newsletter management, and campaign analytics. Advanced features include the creation of detailed guest profiles with interaction history, pre- and post-stay surveys to gather feedback and upsell opportunities, as well as artificial intelligence-based campaigns to optimize hotel occupancy.
    Smart Host CRM also integrates an offer management module, messaging system and payment processing capabilities, helping to streamline operational processes. While praised for advanced data segmentation and communication automation, some users report the need for more extensive customization options and deeper integration with hotel management systems.
    The platform is proposed as a solution to improve the efficiency of guest communication operations, with the goal of increasing retention rates and optimizing relationship management in the hotel industry.

    Hall 7.1c | 103
    https://navigate.itb.com/company/Smart-Host--1219845

  • https://hoteltechreport.com/marketing/hotel-crm/revinate-marketing

    GDP Hotel

    Revinate is the global benchmark for guest data management and personalization of the hotel experience through direct marketing. The platform stands out for its ability to aggregate data from different sources (PMS, CRS, booking engines) into a single Guest Data Platform (GDP), creating clean and actionable guest profiles. This approach allows hotels to automate hyper-segmented email marketing and messaging campaigns, significantly improving direct booking conversion rates and customer loyalty through timely and relevant communication.

    Hall 8.1 | 117
    https://navigate.itb.com/company/Revinate--1034211

 

VARIOUS

  • https://besafesuite.com/besaferate/en/

    Prepaid rates with travel insurance included

    Besafe Rate is an Insurtech and fintech solution designed for the hospitality industry, which automatically integrates an insurance policy into the hotel's prepaid rate. The system automates the entire process of managing insured bookings, eliminating the friction associated with cancellations and refunds. Instead of dealing with lengthy disputes or direct refunds, the hotel retains the booking payment, while the guest is reimbursed directly by the insurance company in the event of documented unforeseen circumstances. This model transforms the concept of a "non-refundable rate" into a secure and advantageous option for both the hotel and the traveler.

    Hall 8.1 | 149
    https://navigate.itb.com/company/BeSafe-Group--1217049

  • https://hoteltechreport.com/marketing/listings-management/giata-drive

    GIATA Drive is a content management system designed specifically for the hotel industry. The platform enables hotels to efficiently analyze and distribute images, descriptions, and key information across more than 20,000 distribution channels, including OTAs (Online Travel Agencies), tour operators, bed banks, metasearch engines, and global platforms such as Booking.com, Expedia, Google, and TripAdvisor.
    Through a centralized system, GIATA Drive ensures content is consistent and up-to-date across all channels, helping to improve online visibility, reduce manual work, and optimize the guest booking experience.

    Hall 5.1 | 100
    https://navigate.itb.com/company/GIATA-GmbH--1017476

  • https://www.hsma.de/de

    HSMA Deutschland e.V.(Hospitality Sales & Marketing Association Germany) is a professional association dedicated to developing and promoting best practices in the areas of sales, marketing, revenue management and distribution for the hospitality industry. Through conferences, training programs, networking events and working groups, the association provides industry professionals with tools and knowledge to address market challenges and improve business strategies. By promoting innovation and digitization, HSMA Deutschland e.V. supports the sustainable growth of the hotel industry and fosters expert discussions for the adoption of advanced strategic and technological solutions.

    Hall 8.1 | 117
    https://navigate.itb.com/company/HSMA-Deutschland-e-V--1020574

  • https://hoteltechreport.com/revenue-management/upselling-software/incert

    Voucher System, E-commerce and Loyalty

    Incert offers a flexible solution for managing and selling vouchers, which include both traditional value vouchers and customized packages and services. The platform is designed to meet the needs of individual hotels as well as companies with multiple locations, enabling efficient and scalable integration. Incert's Product Store enables the sale of products not only on-site, but also through a dedicated online store. The platform supports companies in configuring and implementing the system, tailoring it to specific operational needs and customer requirements.
    In addition, the voucher-based loyalty system offers an automated and secure method of incentivizing guest loyalty. Through a structured process, hotels can efficiently manage the distribution of rewards and incentives, helping to strengthen customer relationships and optimize retention strategies.

    Hall 8.1 | 153
    https://navigate.itb.com/company/Incert-eTourismus--1021359

  • https://hoteltechreport.com/revenue-management/upselling-software/oaky-app

    Upselling Software

    Oaky is an advanced upselling platform designed for the hotel industry, aimed at increasing revenue by offering additional services and customized upgrades to guests during their stay. Using automation, segmentation and dynamic pricing, the solution optimizes the average spend per guest and significantly reduces the manual workload for hotel staff. Integration with leading Property Management Systems (PMS) and other hotel technologies enables smooth implementation within the existing infrastructure. Through a customized approach, Oaky delivers timely and relevant promotions, enhancing the guest experience and providing advanced reporting tools to support optimization of revenue strategies.

    Hall 8.1 | 103
    https://navigate.itb.com/company/Oaky--1029646

  • https://hoteltechreport.com/marketing/hotel-vr-tours/visiting-media

    3D Virtual Tours

    Visiting Media is a Sales Enablement and Visual Commerce platform specializing in the hospitality and events industry. The system is designed to revolutionize the way sales teams present venues to potential customers by centralizing all visual resources—such as 3D virtual tours, videos, photos, and floor plans—in a single immersive and easy-to-share interface. The main goal is to accelerate the sales process, allowing event organizers and travelers to explore and book hotel spaces in a realistic way, eliminating the need for preliminary physical visits and drastically shortening the contract closing cycle.

    Hall 5.1 | 100
    https://navigate.itb.com/company/Visiting-Media--1224751

Alongside the exhibition area, the three days in Berlin will hostthe ITB Berlin Convention, the world's most influential think tank for the travel industry. The 2026 edition, which celebrates the 60th anniversary of the fair, will be held under the motto "Leading Tourism into Balance": an invitation to find the right balance between profitable business models, technological innovation, and protection of the environment and local communities.

With over 400 international speakers and 200 sessions, the Convention is the ideal place to anticipate market changes through new formats such as ITB Deep Dives and interactive ITB Transition Lab workshops.

Key themes for the 2026 edition:

  • AI Track & Travel Tech: An entire track dedicated to generative artificial intelligence and AI Agents. We will discuss howAgentic Commerce is transforming booking processes and guest interaction.

  • Hospitality Track: Specific sessions on how data-driven technologies and AI are redefining hotel operating models and sales strategies.

  • Sustainability & Transition: Focus on how to manage overtourism, adapt to climate change, and use relevant KPIs to guide sustainable decisions.

  • Marketing & Distribution: The new dynamics of GDSs, the impact of social commerce, and strategies for capturing new segments of travelers.

  • Future of Work & MICE: New perspectives on workforce management in hotels and the evolution of corporate events and conference tourism.

  • Diversity & Inclusion: Insights into specific target markets and strategies for making hospitality truly inclusive and accessible.

🔗 Discover the complete program: ITB Berlin Convention 2026


Would you like a mini-guide to the 15 technologies we recommend for ITB 2026?

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Jacopo Longhi
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Hospitality Industry Update 2025 Q3/Q4 - Nov. 13 - Dorint Resort & Spa Locarno/Riazzino